Position: Regional Sales Manager Area: Covering UK&Ire Salary: Up to£50k - 60k + bonus + company car The Company/ Sector: Machine Tools The Role: * To control and drive the sales activities within a specified area UK&Ireland to ensure the achievement of budgeted sales targets and taking an active role in the sales process. * Develop strategies and plans for new business opportunities * Develop new business opportunities * Plan, direct and drive the sales activities within the specified area * Prepare detailed sales forecasts and advise on sales management strategies to achieve targets, interpret results and take corrective actions to achieve the sales targets * Contribute to the development of the marketing plans and recommend modifications to the marketing strategies considering trends * Be the voice of the customer and represent the customer internally. * Coordinate and action the sales budget and regional business plans * Using company Business System Tools, prepare and submit a detailed Sales Action, Request for special products and service as required by the customer(s). * Work closely with Engineering to ensure timely and on the budget delivery of special projects for customers in assigned territory. * Manage the customer expectations on sales project progress and the final delivery of machine * Prepare own quotations for the standard product range, applying the company’s calculations rules * Conducts price negotiations for machines, software, aftermarket products and 3rd party accessories * Knows to segment the customer base and define priorities * Works closely with Global Key Account Manager to maintain relationships to regional Key Account sites* Report on competitive activities and customer trends * Define the regional customer buying behaviour and implement strategies that would benefit the business * In cooperation with Marketing, coordinate and conduct sales promotions and market research * Execute special marketing projects and programs * Support trade shows and symposiums Requirements: * Technical background in machine tools or cutting tools * Broad experience in all dealings with customers * Technical selling * Negotiation skills in competitive environment * Focused and highly driven to achieve agreed targets * Demonstrate a flexible and “can do” attitude * Interface between customer and the Company * Demonstrates PC Skills (Excel, Word, and PowerPoint) * “Outgoing” personality with solid verbal and written communication