Marketing Data Analyst
Ontario 1 month ago
Job Description
We are seeking a Marketing Data Analyst to help drive our data-driven marketing strategies at our Vernon office. The ideal candidate will collect, analyze, and interpret marketing data to optimize projects, support strategic decision-making, and provide valuable insights to improve our investment consulting services.
Duties and Responsibilities:
- Collect and analyze marketing data to evaluate campaign performance and identify trends.
- Conduct market research on consumers, competitors, and the marketplace to inform marketing strategies.
- Analyze industry and network marketing trends to help formulate overall marketing strategies.
- Monitor and optimize the performance of digital marketing channels.
- Identify opportunities for marketing automation and optimization.
- Conduct post-campaign analysis to determine the success of marketing initiatives.
- Create detailed reports to communicate insights and support data-driven decision-making.
- Research new data tools and techniques to enhance marketing analytics capabilities.
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
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