Web Analyst - Arc’teryx (arcteryx.com) - North Vancouver (BC) Canada
Vancouver, British Columbia 1 month ago
Job Description
Arc’teryx is an energetic and exceptionally innovative company, with over 400 employees. Our ongoing success stems from an uncompromising passion to continuously challenge, and radically improve, the status quo. At the foundation of our organization is a dynamic team of exceptionally talented, fun, and active people.
Our modern head office is located on Vancouver’s picturesque North Shore, near the Second Narrows Bridge. We promote a casual and fun work environment that supports and encourages work-life balance. We also have plenty of parking, a bike room, indoor staff bouldering gym, frequent summer BBQs and other events, as well as a great employee discount.
We are seeking an organized, detail-oriented individual with experience in web analytics to join our team. As a Web Analyst, you will establish company email and web strategy through the thoughtful application of measurement and analytics. This is a new role at Arc’teryx, and the successful candidate will play a critical role in several areas of the company as Arc’teryx expands our online presence.
Ideally you will have:
* 3+ years of experience in a similar email and web analytical role, or within a web or email marketing analytics provider (e.g. Omniture, Exact Target etc)
* 2+ years of experience working in an online or e-Commerce environment
* Bachelor’s degree in a business, math, technical field or related discipline preferred, or equivalent experience
* Relevant coursework in digital marketing, marketing measurement and social statistics
* Extensive experience with Omniture or comparable enterprise web analytics tool required
* Proven track record of supporting and adding value to business projects through insight and analysis of email marketing performance
* Experience using Excel and PowerPoint
* Highly numerate and well presented with excellent written communication skills
* Organized, detail oriented, and possessing the ability to transform data into actionable insights
* Self-motivated with the ability to work as part of a team
* Ability to multi-task and operate under deadlines
Your responsibilities will include (but are not limited to):
* Utilize the analytic tools (Omniture) to ensure that effective and thorough tracking is available for key pages and activities on multiple and relevant sites
* Manage web analytic vendor relationships and stay current with new developments being released by Omniture and in the Web Analysis space
* Work closely with the internal teams to understand their measurements of success and together, design and produce regular KPI reports
* Provide an understanding of tracking possibilities and delivering insightful and meaningful reporting on site behaviors by responding to regularly scheduled and ad-hoc reporting requests
* Understand, document and train internal users on existing and new email marketing reports and analytics measures available, their construction and appropriate usage
* Collaborate with technology team members regarding specific impending tracking needs or revisions to tracking that already exists by providing thoughtful and specific requirements
* Support the efforts of the online marketing teams (includes web and email) as they develop programs and getting an accurate understanding of the current site usage
* Support the strategy, design, development, and rollout/implementation of all site initiatives from a web analytic standpoint by anticipating measurement needs and delivering results to the stakeholder
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