[ DUTIES AND RESPONSIBILITIES ] -Plan and execute marketing plans and initiatives within the Marketing team. -Conduct marketing planning, integrating social media objectives into the broader marketing plan. -Manages marketing materials and events such as brochures, digital advertisement and promotional events. -Create metrics and dashboards to measure the ROI of participation websites. -Develop comprehensive marketing strategies to increase website traffic, enhance brand awareness, and improve conversion rates. -Assist in managing various digital channels, including paid, search, referral, email, social media, and video production. -Regularly provide reports on key performance indicators and ROI to assess the success of digital marketing initiatives. -Utilize data from various sources, such as website analytics, paid media data and email subscriber data to provide practical recommendations. -Maintain close collaboration with internal teams, external agencies, and industry partners. -Learn and apply the latest trends and advancements in analytics and the digital marketing industry. Job Types: Full-time, Permanent Hourly Wage: $32.50/hr Address: 214 11 Ave SW, Suite 900, Calgary, AB T2R 0K1