Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment; Develop strategies and related content for direct and digital marketing and advertising; campaigns and implement them; Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations; Manage post campaign analysis to measure and report on marketing and advertising metrics; Develop and maintain social media accounts, including managing customer reviews and testimonials.