Job Type: Permanent Category: Location: Multiple locations Date Advertised: 07-APR-25 Job Reference: ASIC/1852432 Job Title: Social Media Lead Business Unit: Division: Summary: At ASIC, you can be the change that ensures a fair, strong and efficient financial system for the benefit of all Australians. Contribute to delivering on ASIC's purpose, vision, and strategic priorities to help maintain the integrity of the financial system and protect consumers from harm.    As the Social Media Lead, you will drive ASIC's social media strategy and lead a high-performing team to enhance engagement and deliver impactful content on ASIC's corporate and consumer socials. This social engagement includes through Moneysmart - one of Australia's leading trusted, independent sources of financial information. $147,074 - $162,634 (plus 15.4% superannuation) Applications close at 11:59pm AEST, Monday 21 April 2025.   The team    The Communications and Corporate Affairs (CCA) Group builds and leverages strategic stakeholder relationships to improve awareness and understanding of ASIC's mandate and outcomes. It manages external, digital and internal communications, and delivers ASIC's consumer education and Moneysmart. This role sits in the Corporate Affairs team in the CCA Group, which is accountable for consumer communications, including Moneysmart, and CCA's strategy. From 2025, ASIC's Moneysmart program, which was accessed by more than 11 million Australians last year, will start delivering a new ongoing program to ensure Australians have easy access to independent, reliable information on superannuation and retirement through new consumer education campaigns, content and tools.   The role  As ASIC's Social Media Lead, you will: Develop and implement ASIC's social media strategy across corporate and consumer channels. Lead and mentor a team of social media specialists, fostering a high-performance, innovative culture. Provide expert strategic advice to senior leaders on social media campaigns, content, and best-practice audience engagement. Oversee content planning and execution, ensuring messaging aligns with ASIC's regulatory work and consumer financial education objectives. Utilise analytics tools to measure performance, track key metrics, and optimise content strategies. Work across the CCA Group and ASIC to ensure social media is impactful and positions the Agency well.   About you   You have extensive experience in social media leadership, with a background in developing and executing strategies that drive audience engagement and deliver measurable results. Your expertise includes managing corporate and consumer-focused social media channels, overseeing high-quality content creation, and leveraging analytics to inform strategic decisions. A strong understanding of digital communications in regulated industries, such as government or financial services, is essential. As a collaborative and strategic leader, you excel at influencing stakeholders, providing expert advice, and working across teams to align messaging with corporate priorities. You have a proven ability to lead and mentor high-performing teams, drive innovation, and ensure best-practice social media engagement in a complex and fast-paced environment.   View the position description for more information or click ‘apply' to start your application. Applications close at 11:59pm AEST, Monday 21 April 2025.     ASIC's remit is one of the broadest of regulators across the world. ASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system. Through our enforcement work, we hold to account those who contravene the law, working to achieve strong outcomes that address the greatest consumer and investor harms. ASIC is committed to a providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. Indigenous Australians are encouraged to apply as well as applicants from all backgrounds and with different abilities. We offer a range of employee benefits including: Attractive superannuation Additional leave entitlements 50/50 hybrid work-from home model Flexible work arrangements Assistance for study and professional development Click here to view ASIC's salary and benefits guide. To read more about ASIC, you can visit our website or review our Corporate Plan. To work with us, you need to be an Australian citizen and be prepared to complete an ASIC Suitability and Baseline Assessment.