Overview of role The Director of Media&Creative is a visionary leader responsible for overseeing the strategic development and execution of the Media&Creative teams, as well as drive and deliver Orchard’s internal Marketing strategy. This oversees the functions of Paid Media, E,S,O Media, Creative and internal Marketing, supporting the teams in work such as media planning and buying, brand storytelling, and creative development and execution to ensure cohesive, impactful work that align with business objectives and client needs. This role will also be integral to driving the commercial impact of these areas and will work closely with both the Director of New Business, Director of Client Services and wider Senior Leadership Team to drive new business and improve client delivery and satisfaction. General responsibilities Media Strategy&Leadership: · Develop and implement comprehensive data led strategies for the media teams that align with overall business objectives. · Oversee and support teams to deliver the paid, earned, and owned media campaigns, ensuring optimal performance across all channels (digital, social, traditional, etc.) and provide strategic support where required. · Analyse media performance data and provide actionable insights for future campaigns. Creative Leadership: · Oversee the development and execution of creative concepts, ensuring alignment with brand identity and marketing goals · Support the teams to collaborate with cross-functionally to produce high-quality content across various formats. · Inspire and mentor creative teams, fostering an environment of innovation and collaboration. · Approve creative deliverables, ensuring they meet the highest standards of quality and effectiveness. Internal Marketing: · Oversee the development and support with the execution of a comprehensive internal marketing strategy that aligns with the organisation's objectives and drive business growth. · Oversee the development and support the execution of internal branding initiatives to enhance brand awareness and loyalty. · Lead the internal digital marketing strategy, including SEO, SEM, social media, email marketing, and content marketing. Team Management: · Lead and manage direct reports covering areas such as paid media, ESO media, Creative, and internal Marketing. · Mentor and coach individuals to develop talent and ensure clear succession planning. · Establish clear goals, provide constructive feedback, and conduct regular performance evaluations. · Recruit and retain top talent, building a high-performing team. Collaboration&Stakeholder Engagement: · Work closely with senior leadership to align business area strategies with overall business strategy and objectives. · Collaborate with all internal teams to ensure consistency in messaging and branding. · Act as a key liaison between internal teams and external partners. Budgeting&Resource Management: · Work closely with the Director of Finance&Business Partnering to develop and manage budgets for teams, ensuring cost-effective use of recourses. · Develop a new business pipeline, in conjunction with the Senior Leadership Team, to meet and exceed targets, collaborating with other service area teams as necessary. · Ensure client estimates and delivery meet job profitability expectations. · Report monthly on job profitability, new business and overall team performance. · Manage staff utilisation to ensure the teams are actively engaged in client work, balanced with development and administration requirements. · Monitor expenses and allocate resources effectively to meet business objectives. Skills and experience Qualifications: · 8+ years of experience in media strategy, creative direction, or a related role, with at least 3 years in a leadership position. · Proven track record of managing successful media, marketing and creative projects. · Strong understanding of current media and creative trends, technologies, and platforms. · Exceptional leadership, communication, and organisational skills. · Ability to think both strategically and creatively, balancing big-picture vision with attention to detail. · Proficiency in analytics tools (e.g., Google Analytics) and creative software (e.g., Adobe Creative Suite). Key Competencies: · Proven experience in a leadership position, with the ability to drive a high performing culture within the teams. · Ability to develop and execute long-term plans that align with organisational goals. · Strong aptitude for developing original and impactful creative concepts. · Adept at working with diverse teams and building strong relationships. · Ability to interpret data and use insights to inform strategies. · Proven ability to inspire and lead teams to achieve ambitious goals. Progressive. Respectful. Imaginative. Mindful. Excellence. | Orchard | Greater London | Cardiff | Between£55,000 - £65,000 a year | Permanent | Full time | 25 February 2025