Retail Marketing Manager (Trade/ Customer Marketing) (Mumbai, MH, IN)
Mumbai, Maharashtra 1 month ago
Job Description
Relocation Assistance Offered Within Country
# 161653 - Mumbai, Maharashtra, India
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !
What is the purpose of this role?
You will develop and lead the Customer Marketing strategy for a specific Retail Environment (RE)
What would be the responsibilities for this role?
Developing trade segmentation and Go to Market Strategy
Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/ shopper segmentation.
Leading shopper insight development and application by RE
Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior and category-specific behavior
Designing an effective 5P strategy for the RE which drives share gains in the category
Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost effective
Continually evaluate promo effectiveness of all programs rolled out in the RE and take corrective actions
Assessment of CP and Category performance by RE, strategy definition and objective-setting
Leading the development of a RE strategy which seeks to exploit incremental sales growth opportunities
Establishing objectives and KPIs for all categories and ensuring tracking mechanisms are in place and utilized
Tracking, reviewing and modifying RE plans to ensure Colgate is driving consumption cost effectively and brand objectives are achieved within RE and P&L guidelines
What does the ideal candidate profile look like?
3-4 years of overall experience, min 2yrs in FMCG
1-2 years of Field Sales experience
Strong Analytical skills and strategic thinking
MBA from Tier 1 or Tier 2 b-school
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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