Company Operating Name: Blueray Web Solutions Business Address / Work Location: 1743 Copeland Cir, Milton, ON L9T 5N7 Canada Website: https://bluerayws.com Job Title: Marketing vice-president ( NOC 00014 - Senior managers) Terms of Employment: Full-time, permanent position Wage: $64.10/hour Workload: 30h/week Language of Work: English Expected Start Date: ASAP Company Description: Blueray Web Solutions is a global IT and Marketing company that was established in 2010. With offices in Canada, Saudi Arabia, and Jordan, the company specializes in various services, including Digital Marketing, Designing, Development of Web and Mobile Applications, Custom Business Solutions, Consultation, and Growth Advisory. Job Description: ● Establish objectives for the company and formulate policies and programs ● Allocate material, human and financial resources to implement organizational policies and programs; establish financial and administrative controls; formulate and approve promotional campaigns; and jointly approve overall personnel planning. ● Coordinate the marketing initiatives of all regions. ● Develop, implement, and manage comprehensive digital marketing strategies to drive brand awareness, engagement, conversion, and lead generation. ● Oversee the planning, execution, and optimization of digital campaigns across multiple channels. ● Utilize SEO best practices to enhance organic visibility and improve website performance. ● Manage and analyze the performance of paid advertising campaigns, optimizing for maximum ROI and conversion. ● Collaborate cross-functionally with creative teams, content creators, and stakeholders to ensure cohesive marketing efforts. ● Stay updated with industry trends, tools, and best practices to continuously improve campaign effectiveness. ● Ability to establish departments, recruit/hire and manage teams and outsource resources to deliver outstanding results to our customers. ● Represent the company in negotiations or other official and social functions.