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Marketing Portfolio Lead

Calgary, Alberta 5 hours ago

Job Description

At Bayer we?re visionaries, driven to solve the world?s toughest challenges and striving for a world where ,Health for all, Hunger for none? is no longer a dream, but a real possibility. We?re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ?impossible?. There are so many reasons to join us. If you?re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there?s only one choice. Marketing Portfolio Lead This opportunity strives to have: customers choose Bayer as their preferred provider for their operation; enable customer facing teams to run their local business for the benefit of customers and Bayer; and improve Bayer’s customer experience and showcase the value of Bayer portfolio for farmers and retails through unique customer solutions.   Bayer is committed to a flexible hybrid working environment. This is a permanent position based out of Calgary, Alberta.   What you will do: Lead a comprehensive marketing campaign planning process, co-creating with cross functional stakeholders (e.g. customer facing, Marketing/CX, Market Development, Product Teams, Product Supply etc.)? Develop and deploy foundational marketing campaigns focused on priority solutions that incorporate feedback from Squads, Units/USS, Communities and Product Teams; and seek to balance broad foundational components and localized flexibility to maximize customer relevance, impact and efficiency? Lead creation and execution of crop/customer marketing programs and tactics (e.g. customized agronomic solutions, cross-sell/upsell programs, product launch incentives, discretionary customer offers etc.) to ensure that they meet or exceed customer needs? Execute prices in-market with Unit Lead support in alignment with Product Team’s guidance Jointly lead sales activation initiatives, ensuring timely delivery and execution Coordination with Communications Leads in design and deployment of marketing materials and communications plans that enable Squads/Units to generate business opportunities by supporting customer needs. ? Align with other Marketing Leads to ensure a consistent, high-value Bayer brand experience is received in market, and to realize the overall customer obsessed vision we collectively strive for? Co-lead major customer events, product and agronomy training and key product launches.? Jointly lead product advisory teams supporting Market Development protocols and agronomic commercial research program prioritizations.  Collaborate, coach, train and support customer facing colleagues to develop and implement local marketing tactics that achieve desired outcomes and meet or exceed Bayer standards Provide input as a contributing member to product development teams and CP lifecycle projects   Who you are: B.Sc/B.Sc Ag/B.Comm/B.A in Business/Marketing or Agriculture related discipline?, (MBA or MSc would be considered an asset). Minimum 8 years aligned business experience (Seeds & CP)? Strong knowledge of the grower customer and the retail channel? Effective organizational, project management and time management abilities? Able to prioritize effectively and have strong attention to detail? Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines ? Commitment to communication, co-creation, collaboration working in cross functional team environments. Valid driver’s license   What we offer: Competitive compensation and rewards package Collaborative, diverse and inclusive culture Career development and global opportunities Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings   Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.   All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application. Bayerwelcomes and encourages applications from people with disabilities. Candidates participating in ourselection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can bemade. Location: Calgary Division: Crop Science Reference Code: 840219

Marketing Portfolio Lead

Calgary, Alberta 5 hours ago
At Bayer we?re visionaries, driven to solve the world?s toughest challenges and striving for a world where ,Health for all, Hunger for none? is no longer a dream, but a real possibility. We?re doing it with energy, curiosity and sheer dedication,...

Marketing Coordinator

Ontario 13 days ago
About UsAvonbank is a leading agricultural dealership and provider of equipment solutions for the dairy industry. We specialize in Lely robotic milking systems, barn solutions, stabling, feeding, and manure equipment, along with facility design,...

Marketing Vice President (NOC 00012)

Burnaby, British Columbia 1 month ago
Job Title: Marketing Vice President (NOC 00012) Company Name: Sutton Group Metroland Realty Work Location: 8962 University High St, Burnaby, BC, V5A 4Y6 Terms of Employment: Full-time, Permanent Wage: $94.51 per hour, 30 hours per week Language of...

Marketing Vice President (NOC 00012)

Burnaby, British Columbia 1 month ago
Job Title: Marketing Vice President (NOC 00012) Company Name: Sutton Group Metroland Realty Work Location: 8962 University High St, Burnaby, BC, V5A 4Y6 Terms of Employment: Full-time, Permanent Wage: $94.51 per hour, 30 hours per week Language of...

Marketing Vice President (NOC 00012)

Burnaby, British Columbia 1 month ago
Job Title: Marketing Vice President (NOC 00012) Company Name: Sutton Group Metroland Realty Work Location: 8962 University High St, Burnaby, BC, V5A 4Y6 Terms of Employment: Full-time, Permanent Wage: $94.51 per hour, 30 hours per week Language of...

Marketing Vice President (NOC 00012)

Burnaby, British Columbia 1 month ago
Job Title: Marketing Vice President (NOC 00012) Company Name: Sutton Group Metroland Realty Work Location: 8962 University High St, Burnaby, BC, V5A 4Y6 Terms of Employment: Full-time, Permanent Wage: $94.51 per hour, 30 hours per week Language of...

Corporate Digital Account Executive (Vancouver, British Columbia, CA, V6B 1A9)

Vancouver, British Columbia 1 month ago
We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating...

Corporate Digital Account Executive (Vancouver, British Columbia, CA, V6B 1A9)

Vancouver, British Columbia 1 month ago
We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating...

Corporate Digital Account Executive (Vancouver, British Columbia, CA, V6B 1A9)

Vancouver, British Columbia 1 month ago
We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating...

Corporate Digital Account Executive (Vancouver, British Columbia, CA, V6B 1A9)

Vancouver, British Columbia 1 month ago
We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating...