Location: Gurugram,Haryana,India Job Title: Braze Senior Developer/Technical Lead Location:Gurgaon Experience:5+ Years Employment Type: Full-Time Practice:Technology - Marketing Services Engineering Area of Work    : Marketing Automation, Data Engineering, Design& Implement Campaign Management Level:Senior Developer About Us Material+is a leader in Marketing Technology and Customer Engagement Solutions. We help brands create impactful customer experiences by leveraging advanced marketing automation platforms like Braze, Salesforce and Adobe. Our team works with clients across multiple industries to drive personalization, automation, and business growth. Role Overview We are looking for a highly skilledBraze Senior Developerto join our Marketing Services Engineering capability. This role involves implementing the Braze platform, integrating it with data sources, web and mobile applications, and activating multiple marketing use cases for different industries. The ideal candidate has hands-on experience with Braze, strong coding skills, expertise in SQL and data modelling, and a deep understanding of marketing automation, data integration, and omnichannel activation. Key Responsibilities Braze Implementation& Configuration:Lead the setup and implementation of Braze, including segmentation, journey orchestration, personalization, and real-time event-based messaging. Data Integration:Connect Braze with various data sources, including CDPs, CRMs, cloud storage, and custom APIs to enable real-time and batch data processing. Web& Mobile Integration:Work with SDKs and APIs to integrate Braze with iOS, Android, and web applications for in-app messaging, push notifications, and behavioural tracking. Marketing Use Case Activation:Implement advanced marketing automation use cases, such as lifecycle campaigns, retargeting, personalized messaging, and transactional communications. Cross-Channel Campaign Execution:Enable omnichannel messaging across push, email, SMS, in-app messaging, and webhooks while optimizing deliverability and engagement. Performance Monitoring& Optimization:Monitor campaign performance, troubleshoot issues, and continuously optimize for scalability and efficiency. Coding& Development:Develop and maintain custom scripts, APIs, and data workflows to enhance marketing automation capabilities. SQL& Data Modelling:Design and optimize data structures, write complex SQL queries, and create data models for improved segmentation and analytics. Collaboration& Documentation:Work closely with marketing teams, data engineers, and developers to ensure seamless integrations, and document best practices, processes, and configurations. Required Skills& Qualifications 5+ years of experience in implementingand managing the Braze platform. Strong expertise inBraze APIs, Canvas workflows, Liquid templating, and campaign automation. Hands-on experience integrating Braze with data platforms (CDPs, CRMs, Data Warehouses) and marketing ecosystems. Proficiency in workingwith Braze SDKs (iOS, Android, Web), REST APIs, and event-based triggers. Solid understanding of marketing automation strategies, segmentation, and personalization techniques. Strong coding skills with experience in JavaScript, Python, or other relevant languages. Advanced SQL skills, including writing complex queries, data transformation. Experience in data modelling and structuring datafor efficient analysis and segmentation. Familiarity with cloud platforms (AWS, GCP, or Azure) and data pipelines is a plus. Strong problem-solving skills and the ability to work in a fast-paced, client-driven environment. Preferred Qualifications Experience working across multiple industries (Retail, Fintech, Insurance, Healthcare, etc.) in marketing automation. Knowledge of additional database technologies and ETL tools. Braze Certified Developer or ArchitectOr relevant marketing automation developer credentials. Why Join Us? Opportunity to work on cutting-edge marketing platforms with Digital Experience Solutions and AI use cases. Collaborative and innovative work environment. Competitive salary and benefits. Career growth opportunities with exposure to enterprise clients. If you're a Braze expert passionate about customer engagement, coding, and data-driven marketing technology, we'd love to hear from you! Apply today and help us build world-class marketing automation solutions.   Apply to this job