Job Type: Permanent Category: Location: Multiple locations Date Advertised: 07-APR-25 Job Reference: ASIC/1852436 Job Title: Content Design Lead Business Unit: Division: Summary: At ASIC, you can be the change that ensures a fair, strong and efficient financial system for the benefit of all Australians. Contribute to delivering on ASIC's purpose, vision, and strategic priorities to help maintain the integrity of the financial system and protect consumers from harm.    As ASIC's Content Design Lead, you will drive the next phase of growth for Moneysmart's digital channels, which are a leading source of trusted, independent financial information. This is a unique opportunity to make a real impact on in the financial wellbeing of Australians. $147,074 - $162,634 (plus 15.4% superannuation) Applications close at 11:59pm AEST, Monday 21 April 2025   The team    The Communications and Corporate Affairs (CCA) Group builds and leverages strategic stakeholder relationships to improve awareness and understanding of ASIC's mandate and outcomes. It manages external, digital and internal communications, and delivers ASIC's consumer education and Moneysmart. This role sits in the Corporate Affairs team in the CCA Group, which is accountable for consumer communications, including Moneysmart, and CCA's strategy. From 2025, ASIC's Moneysmart program, which was accessed by more than 11 million Australians last year, will start delivering a new ongoing program to ensure Australians have easy access to independent, reliable information on superannuation and retirement through new consumer education campaigns, content and tools.   The role  As the Content Design Lead, you will: Lead the development and implementation of Moneysmart's content strategy, using insights from financial segmentation, modelling, and user research. Guide content creators to craft clear, user-centred digital content across various formats, including website copy, video content, campaigns, product interfaces, and newsletters. Oversee a major review and refresh of MoneySmart's content to boost Australians' engagement with superannuation and retirement. Enhance content design processes, ensuring efficiency, scalability, and a cohesive user experience across all Moneysmart channels. Collaborate with internal and external stakeholders, aligning content and communications strategies to amplify Moneysmart's impact.   About you   With at least eight years of experience in user-centred content design, you bring expertise in content strategy, SEO, UX design, and digital content creation. You have worked with enterprise CMS platforms and design systems, and you understand how to translate complex financial concepts into engaging, accessible content. Your ability to use data insights and analytics to optimise content performance sets you apart, and experience with technical SEO, core web vitals, Adobe Analytics, or Google Analytics will be highly regarded. Beyond your technical skills, you are a strategic leader and creative thinker who can rally stakeholders around a vision and bring it to life at speed. You thrive in collaborative, fast-paced environments and can manage projects through ambiguity with a calm and logical approach. Your leadership style is supportive and results-driven, ensuring your team delivers high-quality content that resonates with diverse audiences.   View the position description for more information or click ‘apply' to start your application. Applications close at 11:59pm AEST, Monday 21 April 2025.     ASIC's remit is one of the broadest of regulators across the world. ASIC regulates corporations, markets, financial services and consumer credit and monitors and promotes market integrity and consumer protection in the Australian financial system. Through our enforcement work, we hold to account those who contravene the law, working to achieve strong outcomes that address the greatest consumer and investor harms. ASIC is committed to a providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. Indigenous Australians are encouraged to apply as well as applicants from all backgrounds and with different abilities. We offer a range of employee benefits including: Attractive superannuation Additional leave entitlements 50/50 hybrid work-from home model Flexible work arrangements Assistance for study and professional development Click here to view ASIC's salary and benefits guide. To read more about ASIC, you can visit our website or review our Corporate Plan. To work with us, you need to be an Australian citizen and be prepared to complete an ASIC Suitability and Baseline Assessment.