DIGITAL MARKETING / SOCIAL MEDIA SPECIALIST (full-time) Location: London Position Overview: We are looking for a London based (or prepared to relocate to London for the role), highly experienced, creative and organised Digital Marketing and Social Media Specialist to manage the online presence of a headline, dynamic electronic music artist. This role combines strategy, content creation, scheduling, advertising, and on-the-ground support, including occasional travel on tour. The ideal candidate is passionate and knowledgeable about electronic music, highly experienced in all social media platforms, and thrives in fast-paced environments. They must be fluent in English with excellent copy writing skills. Key Responsibilities 1. Social Media Strategy - Develop and execute a comprehensive social media strategy and authentic narrative aligned with the artist's voice on areas such as his brand, his labels, music releases, live shows, career milestones and every day life. - Identify target audiences and tailor content to engage diverse fan demographics across platforms. - Stay updated on industry trends, platform algorithms, and best practices to ensure optimised content visibility and profile growth. 2. Content Creation and Capture - Collaborate with the artist, management, and creative teams to ensure all published content aligns with the artist's voice, aesthetic and core messaging. - Plan, produce and edit compelling content, including photos, videos, and text posts. - Capture live content when required or coordinate and direct videography and photography teams to do so. The same also for studio sessions, behind-the-scenes moments and other interesting situations that help tell the artist's story in an engaging and authentic fashion. - Integrate swiftly into our archiving system. Organise and archive all new content to our spec in Dropbox. 3. Scheduling and Publishing - Develop and maintain a content calendar for social media posts across Instagram, TikTok, Twitter, Facebook, YouTube. - Post content in real-time during key events, release campaigns, and live performances. - Monitor engagement and interact with the community by responding to comments and messages. - Create and manage an effective and efficient approval process for proposed posts to be approved by artist / management. 4. Paid Media and Ad Spend Management - The applicant must be experienced in developing and implementing paid advertising campaigns, dark ads post boosts to help promote music releases, ticket sales, merch sales. - Monitor ad performance metrics and optimize campaigns to maximize ROI. - Coordinate with the artist + management team on budget allocation and campaign objectives. 5. Analytics and Reporting - Track social media analytics to evaluate post, campaign performance and audience growth. - Generate monthly reports with actionable insights to improve future strategies. - Set and monitor KPIs for fan engagement, content reach, and follower growth. 6. Touring and Event Support - Occasionally join the artist on tour to provide real-time creative content and social media posts that give viewers / followers a behind the scenes insight into life on the road. - Coordinate with tour managers and event teams to access venues and optimise content opportunities. - Ensure social media aligns with the energy and atmosphere of live performances. Essential Qualifications Experience: 3-4 years in social media management within the music industry. Skills&attributes - Proficiency with social media platforms, tools, and scheduling software (HeyOrca, Hootsuite, Later,). Expertise in photo and video editing tools (e.g., Adobe Creative Suite, Final Cut or similar professional editing platforms). - Knowledge of paid advertising platforms (e.g., Meta Ads, TikTok Ads, Google Ads). - Exceptional organizational and time-management skills. - Very creative with excellent storytelling skills. - A keen eye for design, aesthetics, and attention to detail. - An ability to adapt and work to the artists's preferences and tastes. - Flexibility to travel and work non-traditional hours as needed. - A team player with a hunger to succeed. - Passion for electronic music and deep understanding of artist branding. - Experience managing content for artists, influencers, or public figures. - Experience working with 3rd party platforms such as - Familiarity with copyright and music licensing in social media contexts. - Ability to manage multiple projects under tight deadlines. Compensation - Dependent on experience. - Travel and accommodation expenses for touring periods. - Opportunity to work closely with an iconic artist and be part of an exciting creative journey and team. How to Apply: Submit your resume, portfolio, and a brief description of why you're the perfect fit for this role. Include examples of past social media campaigns, content, or metrics showcasing your expertise.