Paid Media Specialist Leeds– Hybrid Working – 3 days in the office, 2 days working from home Up to 40k Benefits: 25 days Holiday Birthday Off Bank Holidays Medicash Plan including Dental and Optical Life Assurance& Pension Daily Free Lunch (when you are in the office) Personal and Professional Development Tailored to You. Are you a data-driven digital marketer with a passion for crafting high-performing PPC campaigns? Do you want to have the creative freedom to test and learn from existing and new Paid Search Channels to see if you can find the next boost of growth within the Paid Media Accounts? Do you thrive in fast-paced environments where innovation, creativity, and analytical thinking combine to drive results? If so, this is your opportunity to join a forward-thinking marketing team that’s redefining how brands connect with their audiences. We’re on the lookout for an experienced Paid Media Specialist to take our performance marketing efforts to the next level. You’ll have full ownership of PPC campaigns across multiple platforms, including Google Ads, Microsoft Ads, YouTube,and Display Networks. Your expertise in paid search, A/B testing, and conversion optimisation will be instrumental in shaping high-impact digital campaigns that drive engagement and ROI. Why Join Us? Significant YOY growth over the last 10 years with Private Equity backing and significant investment into our people has seen us employ more than 200 people across our UK Team. We have international expansion happening across Europe as we speak. You’ll be working in a really interesting, product driven environment. Be part of a dynamic, growing business that’s making waves in the industry. Work in a collaborative team of creative thinkers, strategists, and data-driven marketers. Have the freedom to test, learn, and optimise—your ideas will directly impact performance. Access cutting-edge tools and platforms to refine paid media strategies. Enjoy a flexible, hybrid working environmentthat supports work-life balance. As the Paid Media Executive, you will be: From day one, you’ll play a critical role in shaping and executing digital campaigns that drive conversions and engagement. Your key responsibilities include: Manage and optimise paid media campaigns across Google Ads, Microsoft Ads, YouTube, Google Display Network and other paid channels to test across, ensuring they meet performance goals and ROI targets. Test and scale campaigns across emerging platforms to capture untapped opportunities and expand multichannel reach. Work closely with designers and content teams to develop high-impact ad creatives that drive conversions. Develop and execute A/B and multivariate tests, continuously refining campaign performance through testing and optimisation. Interpret data, identify trends, and translate insights into actionable improvements through detailed performance analysis and reporting. Collaborate with the website team to enhance user journeys and improve conversion rates through effective landing page optimisation. Stay ahead of industry trends and adopt innovative tactics to refine campaign strategies and explore new opportunities As the Paid Media Specialist, we are looking for: A data-driven problem solver who thrives on optimising campaigns for maximum impact. Have a natural curiosity for testing, learning, and pushing performance marketing boundaries. Comfortable working cross-functionally, collaborating with creative and tech teams. Have at least2 years of hands-on experience managing PPC campaigns with a strong background in Google Ads, Microsoft Ads, YouTube, and display networks. Have a solid understanding of A/B testing, bid optimisation, and conversion rate optimisation. Know your way around Google Analytics, Google Sheets, and otherreporting tools to derive insights and inform strategy. Experience with native advertising platforms As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.