Web Content Manager Salary in Glasgow

Web Content Manager job description

Job Title: Web Content Manager

Overview/Summary of the role:

As a Web Content Manager, your primary responsibility is to oversee all website content while ensuring brand consistency and user engagement. You will be responsible for creating, editing, publishing, and updating various digital media, including text, images, and video content on websites, social media accounts, blogs, and other web platforms. You will ensure that the content meets the quality standards laid out by the organization and keep it up-to-date with industry changes.

Responsibilities and Duties:

• Planning, writing, and maintaining engaging and informative web content based on a company’s mission and strategic objectives.

• Develop content strategies that align with the brand message and business goals.

• Oversee day-to-day website management, including creating and managing content calendars, managing content creation and validation workflows, updating existing web content.

• Ensure website content is fully optimized for SEO and accessible to people with disabilities.

Web Content Manager interview questions

Interviewer: Welcome to the interview for the position of Web Content Manager. Can you please introduce yourself and share a little bit about your background?

Candidate: Thank you for having me. My name is Sarah and I have been working in the digital marketing space for the last five years. In my last role, I was responsible for managing the content strategy for a large e-commerce website.

Interviewer: Great, that sounds like relevant experience. Can you walk me through your process for creating and managing content?

Candidate: Sure. First, I would conduct research and gather insights about the target audience and their needs. Then, I would develop a content strategy and create a content calendar to ensure a consistent flow of content. I would then work with a team of writers, editors, and designers to create and publish content. Finally, I would measure the success of our content and adjust the strategy accordingly.

Interviewer: How do you ensure that the content you create is on-brand and aligned with the company's messaging?

Candidate: I would work closely with the marketing team to understand the brand's messaging and voice. It's important to have a clear understanding of the company's values and vision, and to ensure that all content aligns with those guidelines. I would also establish a style guide and review content before it's published to ensure consistency.