Market Research Analyst Salary in Glasgow

Market Research Analyst job description

Job Title: Market Research Analyst

Overview/ Summary of the Role:

As a Market Research Analyst, you will be responsible for collecting and analyzing data about market conditions and customers' preferences, in order to help businesses make informed decisions about their products, services, and marketing campaigns. You will conduct research using various methods and tools, from focus groups and surveys to data mining and statistical analysis. Your insights will be crucial for determining the target audience, developing marketing strategies, tracking competitors' performance, and optimizing pricing and sales.

Responsibilities and Duties:

- Design and implement research projects, including defining objectives, selecting methodologies, and creating survey questions or interview scripts

- Collect data from various sources, such as databases, online platforms, or primary research methods, such as interviews or observations

- Analyze data using statistical software, such as SPSS or SAS, and present findings in reports, dashboards, or presentations

- Identify trends, insights, and potential opportunities or risks in the market, customer behavior, or competition landscape

Market Research Analyst interview questions

Interviewer: Hi, thank you for coming today. Could you tell me a little bit about your experience as a market research analyst?

Candidate: Yes, of course. I have been working as a market research analyst for the last 7 years. I've conducted market research studies in a variety of industries, including healthcare, finance, and technology.

Interviewer: Great. Can you describe your method of gathering data and conducting analysis?

Candidate: Sure. It typically begins with collecting data through surveys, focus groups, and secondary sources. Then, I analyze the data to identify trends, patterns, and insights. I also use statistical analysis tools and software to analyze data.

Interviewer: How do you ensure that your research is objective and accurate?

Candidate: I make sure to have a clearly defined research objective and develop a systematic data collection method. I also ensure that the sample size is representative of the population and implement measures to minimize bias.