Marketing Manager Salary in Edinburgh

Marketing Manager job description

Job Title: Marketing Manager

Overview/Summary of the role:

As a Marketing Manager, you will be responsible for developing, implementing and executing strategic marketing plans for the organization to attract potential customers and retain existing ones. You will work closely with cross-functional teams such as Sales, Product Development, and Customer Service teams to develop and execute marketing programs that drive business results.

Responsibilities and Duties:

- Develop and manage the company’s marketing plans and campaigns, including digital marketing, events, PR, and advertising.

- Manage the budget of the marketing department by allocating resources effectively.

- Develop and execute demand generation campaigns, including email marketing, webinars, and social media campaigns.

- Develop effective marketing communication strategies to promote the company's products/services to target audiences.

Marketing Manager interview questions

Interviewer: Good morning/afternoon. Can you please introduce yourself and tell us a bit about your background and experience in marketing?

Candidate: Good morning/afternoon. My name is [Name], and I have a Bachelor's degree in Marketing from [University]. I have been working in marketing for the past 7 years, with experience in both B2B and B2C marketing strategies. I have worked with companies in various industries such as tech, finance, and retail.

Interviewer: Great. Can you give us an example of a successful marketing campaign you led and what was your approach?

Candidate: Sure. One of the most successful marketing campaigns I led was for a tech company. We wanted to launch a new product in the market, and my approach involved a thorough market research on our target audience, competitor analysis and developing a comprehensive marketing plan. We included various digital advertising channels, re-targeting, email marketing and social media campaigns in our strategy. We also used influencers to amplify our message and engage with our target audience.

Interviewer: What metrics and KPIs do you use to measure the success of your marketing campaigns?

Candidate: I believe in setting SMART (Specific, Measurable, Achievable, Relevant and Time-Bound) goals for all our campaigns. Depending on the objective of the campaign, KPIs such as sales, leads, conversions, customer engagement, web traffic, and social media reach can be used to measure success. I also believe in regularly monitoring and reviewing the campaign data to identify areas for improvements.