Digital Marketing Manager Salary in Edinburgh

Digital Marketing Manager job description

Job Title: Digital Marketing Manager

Overview/Summary of the role:

The Digital Marketing Manager will be responsible for developing and executing digital marketing campaigns that drive brand awareness, lead generation, customer engagement, and revenue growth. The position requires a strong understanding of social media platforms, SEO/SEM, email marketing, web analytics, and other digital marketing techniques. The Digital Marketing Manager must possess excellent communication and leadership skills to effectively collaborate with cross-functional teams and stakeholders.

Responsibilities and Duties:

- Develop and implement digital marketing strategies that align with overall business objectives and target audiences

- Manage and execute social media campaigns across various platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, etc.) to increase brand awareness and engagement

- Create and optimize SEO/SEM campaigns to improve website traffic and search engine rankings

- Develop and execute email marketing campaigns to drive lead generation and customer retention

Digital Marketing Manager interview questions

Interviewer: Can you tell us about your experience in creating digital marketing campaigns?

Candidate: Yes, I have created digital marketing campaigns for different industries such as hospitality, retail and technology. In my last role, I managed campaigns across multiple channels including social media, email marketing and PPC.

Interviewer: How do you keep up-to-date with the latest digital marketing trends and technologies?

Candidate: I devote time to reading industry publications, attending conferences and networking with other digital marketing professionals. I also experiment with new technologies and tools to stay up-to-date.

Interviewer: How do you measure the success of a digital marketing campaign?

Candidate: I measure success based on key performance indicators (KPIs) such as website traffic, engagement, conversions and ROI. Regular tracking and analysis of these metrics also help identify areas for improvement.