Marketing Research Analyst Manager Intern Job Description
Job Title: Marketing Research Analyst Manager Intern
Overview/Summary of the role: With the role of Marketing Research Analyst Manager Intern, the successful candidate will be responsible for supporting the marketing team in strategic research activities. He/she will play a key role in driving insights from research activities and creating research reports, which will inform strategic decisions on product and market positioning. The role demands a proactive and analytical individual who is adept at organizing, executing and analyzing research projects.
Responsibilities and Duties:
- Support the marketing team with research activities by assisting with data analysis, survey design, and creating reports.
- Help to design and execute primary and secondary research activities, including surveys, focus groups, and secondary research.
- Analyze data collected from primary and secondary research activities, and provide actionable insights to the marketing team.
- Help to create reports and presentations to communicate research findings to internal stakeholders.
- Conduct market analysis to identify trends, competitor analysis, and new opportunities in the industry.
- Collaborate with internal teams, such as sales and product development, to ensure research findings are integrated across the organization.
Qualifications and Skills:
Hard Skills:
- Knowledge of research methodology, including experience in designing and executing primary and secondary research studies.
- Ability to conduct data analysis, and generate insights from data sets.
- Familiarity with data analysis tools like Excel or Google Sheets.
- Excellent presentation skills and the ability to communicate research findings in a clear and compelling way.
- Knowledge of project management and organizational skills.
Soft skills:
- Strong analytical skills with a keen attention to detail.
- Strong written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Positive attitude and eagerness to learn.
- Ability to prioritize and multitask in a fast-paced environment.
Education and Experience:
Required:
- Currently pursuing a Bachelor's degree or recently graduated in Marketing, Business Administration, Statistics or related field.
- Basic knowledge about market research techniques and tools.
- Practical experience using data analysis tools like Excel or Google Sheets.
Preferred:
- Completion of formal courses in data analytics, research design or related field.
- Knowledge about data analysis using tools like SPSS or R.
- Experience in conducting primary and secondary research activities.
- Previous internship or work experience in market research, data analysis, or marketing role.Licensing (if applicable):
There are no mandatory licensing requirements for a Marketing Research Analyst Manager Intern. However, being certified in certain areas like Google Analytics, SPSS, SAS, etc. can give an added advantage in this field.
Typical Employers:
Marketing Research Analyst Manager Interns can work with a variety of organizations across industries, including market research companies, advertising agencies, consulting firms, retailers, manufacturers, financial institutions, and the government. Some of the top employers for this position include Nielsen, Ipsos, Kantar, GfK, Deloitte, PwC, Accenture, McKinsey, and Bain & Company.
Work Environment:
Marketing Research Analyst Manager Interns usually work in an office environment, where they analyze data, create reports, and make recommendations for their clients. They may work alone or as part of a team, depending on the size of the organization. They may also have to work on weekends or irregular hours to meet project deadlines.
Career Pathways (both leading to this position and next positions):
To become a Marketing Research Analyst Manager Intern, one typically needs to have a bachelor's degree in market research, statistics, economics, or a related field. Entry-level positions in market research include Research Assistant, Data Analyst, and Market Research Analyst. After gaining some experience in the field, one can advance to the position of Marketing Research Analyst Manager or Research Director. The next level of career progression might include roles like Marketing Manager, Product Manager, or Business Development Manager.
Job Growth Trend (USA and Global):
The job outlook for Marketing Research Analyst Manager Interns looks promising. According to the Bureau of Labor Statistics, the employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. This growth is driven by the increasing use of data and market research to drive business decisions. The global market research industry is also expected to grow significantly, reaching $82 billion by 2024, according to a report by ResearchAndMarkets.Career Satisfaction:
The career satisfaction of a Marketing Research Analyst Manager Intern is typically high, as it provides an opportunity to work in a dynamic and constantly evolving field. The intern gains valuable experience in conducting market research, analyzing data, and drafting reports. Moreover, the intern is able to work with a diverse group of professionals and learn about the industries they serve.
Related Job Positions:
Upon completion of the Marketing Research Analyst Manager Internship, graduates can pursue careers as Marketing Research Analysts, Marketing Managers, Strategy Analysts, Data Analysts, Market Research Managers, and Consumer Insights Managers.
Connected People:
The Marketing Research Analyst Manager Intern works closely with market researchers, project managers, data analysts, marketing coordinators, business development executives, and marketing executives. Additionally, the intern interacts with various external stakeholders such as clients, vendors, suppliers, and consultants.
Average Salary:
The salary for a Marketing Research Analyst Manager Intern varies depending on location, level of experience, industry and company size.
In the US, the average salary for a Marketing Research Analyst Manager Intern is $50,000 per year.
In the UK, the average salary for a Marketing Research Analyst Manager Intern is £25,000 per year.
In Germany, the average salary for a Marketing Research Analyst Manager Intern is €32,000 per year.
In India, the average salary for a Marketing Research Analyst Manager Intern is INR 3,00,000 per year.
In Brazil, the average salary for a Marketing Research Analyst Manager Intern is BRL 45,000 per year.
Benefits Package:
The benefits package for a Marketing Research Analyst Manager Intern includes health insurance, life insurance, retirement plans, vacation time, sick leave, and employee assistance programs. Depending on the company, the intern may also be eligible for bonuses, profit sharing, and tuition reimbursement.
Schedule and Hours Required:
The schedule and hours required for a Marketing Research Analyst Manager Intern varies depending on the company and industry. Typically, the intern works full-time hours during regular business hours. The intern may also work overtime or on weekends depending on project deadlines and workload. The intern may have the option to work remotely or on a flexible schedule, depending on the company's policies.Level of Autonomy:
As a Marketing Research Analyst Manager Intern, you will be expected to work collaboratively with your team and receive guidance from your supervisor. However, you will also have the opportunity to take ownership of specific tasks and projects, and the level of autonomy you have will depend on your experience and ability to work independently.
Opportunities for Professional Development and Advancement:
This internship will provide you with valuable experience in market research and analysis, as well as project management and communication skills. As part of the team, you will have access to professional development opportunities such as training sessions, workshops, and mentorship programs. Depending on your performance and the availability of positions within the company, there may be opportunities for advancement at the end of your internship.
Specialized Skills or Knowledge Required:
To be successful in this internship, you should have a basic understanding of marketing research principles and methodologies, as well as strong analytical skills. You should also have experience using Excel and other data analysis tools. Additionally, knowledge of statistical software like SPSS or SAS is preferred but not required.
Physical Demands:
This internship does not require any physical demands beyond typical office work. You will be expected to work at a desk for extended periods of time and use a computer for data analysis and report generation.
Tools and Technologies Used:
As a Marketing Research Analyst Manager Intern, you will use a variety of tools and technologies. These may include Excel, statistical software like SPSS or SAS, survey software, and data visualization tools. You will also be expected to have strong communication skills, both verbal and written, as well as experience presenting data findings in a clear and concise manner.Work Style:
As a Marketing Research Analyst Manager Intern, the work style is expected to be focused, detail-oriented, and analytical in nature. Strong problem-solving skills, critical thinking, and ability to work independently are essential. The role will require conducting market research, analyzing data, and creating insights that will shape the company's marketing strategies.
Working Conditions:
The work conditions for this role may vary depending on the organization the intern is working for. It may involve working in an office environment or virtually. The intern may need to work long hours at times and must be proficient in operating computer systems and software.
Team Size and Structure:
The team size for the Marketing Research Analyst Manager Intern position may vary depending on the organization. The intern will typically be part of a team of professionals working within the marketing department. The structure may also vary, but the intern will likely report to a Marketing Research Manager or a Senior Marketing Analyst.
Collaboration and Communication Requirements:
The Marketing Research Analyst Manager Intern role requires collaboration and excellent communication skills. The successful candidate must be able to work effectively with other team members in marketing, sales, and other areas of the organization. The ability to communicate analytical findings in simple language to non-technical stakeholders is also critical.
Cultural Fit and Company Values:
Cultural fit is vital to the Marketing Research Analyst Manager Intern role. The successful candidate must align with the organization's mission, vision, and core values. They must also embody the organization's culture and demonstrate commitment to teamwork, results-oriented work, and continuous learning.
In summary, the successful Marketing Research Analyst Manager Intern should have effective communication skills, be detail-oriented, be analytical, have strong problem-solving skills, have a good understanding of the target audience, and align with the company's values. They should be self-motivated, team-oriented, and committed to improving their skills and knowledge in marketing research analysis.
Overview/Summary of the role: With the role of Marketing Research Analyst Manager Intern, the successful candidate will be responsible for supporting the marketing team in strategic research activities. He/she will play a key role in driving insights from research activities and creating research reports, which will inform strategic decisions on product and market positioning. The role demands a proactive and analytical individual who is adept at organizing, executing and analyzing research projects.
Responsibilities and Duties:
- Support the marketing team with research activities by assisting with data analysis, survey design, and creating reports.
- Help to design and execute primary and secondary research activities, including surveys, focus groups, and secondary research.
- Analyze data collected from primary and secondary research activities, and provide actionable insights to the marketing team.
- Help to create reports and presentations to communicate research findings to internal stakeholders.
- Conduct market analysis to identify trends, competitor analysis, and new opportunities in the industry.
- Collaborate with internal teams, such as sales and product development, to ensure research findings are integrated across the organization.
Qualifications and Skills:
Hard Skills:
- Knowledge of research methodology, including experience in designing and executing primary and secondary research studies.
- Ability to conduct data analysis, and generate insights from data sets.
- Familiarity with data analysis tools like Excel or Google Sheets.
- Excellent presentation skills and the ability to communicate research findings in a clear and compelling way.
- Knowledge of project management and organizational skills.
Soft skills:
- Strong analytical skills with a keen attention to detail.
- Strong written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Positive attitude and eagerness to learn.
- Ability to prioritize and multitask in a fast-paced environment.
Education and Experience:
Required:
- Currently pursuing a Bachelor's degree or recently graduated in Marketing, Business Administration, Statistics or related field.
- Basic knowledge about market research techniques and tools.
- Practical experience using data analysis tools like Excel or Google Sheets.
Preferred:
- Completion of formal courses in data analytics, research design or related field.
- Knowledge about data analysis using tools like SPSS or R.
- Experience in conducting primary and secondary research activities.
- Previous internship or work experience in market research, data analysis, or marketing role.Licensing (if applicable):
There are no mandatory licensing requirements for a Marketing Research Analyst Manager Intern. However, being certified in certain areas like Google Analytics, SPSS, SAS, etc. can give an added advantage in this field.
Typical Employers:
Marketing Research Analyst Manager Interns can work with a variety of organizations across industries, including market research companies, advertising agencies, consulting firms, retailers, manufacturers, financial institutions, and the government. Some of the top employers for this position include Nielsen, Ipsos, Kantar, GfK, Deloitte, PwC, Accenture, McKinsey, and Bain & Company.
Work Environment:
Marketing Research Analyst Manager Interns usually work in an office environment, where they analyze data, create reports, and make recommendations for their clients. They may work alone or as part of a team, depending on the size of the organization. They may also have to work on weekends or irregular hours to meet project deadlines.
Career Pathways (both leading to this position and next positions):
To become a Marketing Research Analyst Manager Intern, one typically needs to have a bachelor's degree in market research, statistics, economics, or a related field. Entry-level positions in market research include Research Assistant, Data Analyst, and Market Research Analyst. After gaining some experience in the field, one can advance to the position of Marketing Research Analyst Manager or Research Director. The next level of career progression might include roles like Marketing Manager, Product Manager, or Business Development Manager.
Job Growth Trend (USA and Global):
The job outlook for Marketing Research Analyst Manager Interns looks promising. According to the Bureau of Labor Statistics, the employment of market research analysts is projected to grow 18 percent from 2019 to 2029, much faster than the average for all occupations. This growth is driven by the increasing use of data and market research to drive business decisions. The global market research industry is also expected to grow significantly, reaching $82 billion by 2024, according to a report by ResearchAndMarkets.Career Satisfaction:
The career satisfaction of a Marketing Research Analyst Manager Intern is typically high, as it provides an opportunity to work in a dynamic and constantly evolving field. The intern gains valuable experience in conducting market research, analyzing data, and drafting reports. Moreover, the intern is able to work with a diverse group of professionals and learn about the industries they serve.
Related Job Positions:
Upon completion of the Marketing Research Analyst Manager Internship, graduates can pursue careers as Marketing Research Analysts, Marketing Managers, Strategy Analysts, Data Analysts, Market Research Managers, and Consumer Insights Managers.
Connected People:
The Marketing Research Analyst Manager Intern works closely with market researchers, project managers, data analysts, marketing coordinators, business development executives, and marketing executives. Additionally, the intern interacts with various external stakeholders such as clients, vendors, suppliers, and consultants.
Average Salary:
The salary for a Marketing Research Analyst Manager Intern varies depending on location, level of experience, industry and company size.
In the US, the average salary for a Marketing Research Analyst Manager Intern is $50,000 per year.
In the UK, the average salary for a Marketing Research Analyst Manager Intern is £25,000 per year.
In Germany, the average salary for a Marketing Research Analyst Manager Intern is €32,000 per year.
In India, the average salary for a Marketing Research Analyst Manager Intern is INR 3,00,000 per year.
In Brazil, the average salary for a Marketing Research Analyst Manager Intern is BRL 45,000 per year.
Benefits Package:
The benefits package for a Marketing Research Analyst Manager Intern includes health insurance, life insurance, retirement plans, vacation time, sick leave, and employee assistance programs. Depending on the company, the intern may also be eligible for bonuses, profit sharing, and tuition reimbursement.
Schedule and Hours Required:
The schedule and hours required for a Marketing Research Analyst Manager Intern varies depending on the company and industry. Typically, the intern works full-time hours during regular business hours. The intern may also work overtime or on weekends depending on project deadlines and workload. The intern may have the option to work remotely or on a flexible schedule, depending on the company's policies.Level of Autonomy:
As a Marketing Research Analyst Manager Intern, you will be expected to work collaboratively with your team and receive guidance from your supervisor. However, you will also have the opportunity to take ownership of specific tasks and projects, and the level of autonomy you have will depend on your experience and ability to work independently.
Opportunities for Professional Development and Advancement:
This internship will provide you with valuable experience in market research and analysis, as well as project management and communication skills. As part of the team, you will have access to professional development opportunities such as training sessions, workshops, and mentorship programs. Depending on your performance and the availability of positions within the company, there may be opportunities for advancement at the end of your internship.
Specialized Skills or Knowledge Required:
To be successful in this internship, you should have a basic understanding of marketing research principles and methodologies, as well as strong analytical skills. You should also have experience using Excel and other data analysis tools. Additionally, knowledge of statistical software like SPSS or SAS is preferred but not required.
Physical Demands:
This internship does not require any physical demands beyond typical office work. You will be expected to work at a desk for extended periods of time and use a computer for data analysis and report generation.
Tools and Technologies Used:
As a Marketing Research Analyst Manager Intern, you will use a variety of tools and technologies. These may include Excel, statistical software like SPSS or SAS, survey software, and data visualization tools. You will also be expected to have strong communication skills, both verbal and written, as well as experience presenting data findings in a clear and concise manner.Work Style:
As a Marketing Research Analyst Manager Intern, the work style is expected to be focused, detail-oriented, and analytical in nature. Strong problem-solving skills, critical thinking, and ability to work independently are essential. The role will require conducting market research, analyzing data, and creating insights that will shape the company's marketing strategies.
Working Conditions:
The work conditions for this role may vary depending on the organization the intern is working for. It may involve working in an office environment or virtually. The intern may need to work long hours at times and must be proficient in operating computer systems and software.
Team Size and Structure:
The team size for the Marketing Research Analyst Manager Intern position may vary depending on the organization. The intern will typically be part of a team of professionals working within the marketing department. The structure may also vary, but the intern will likely report to a Marketing Research Manager or a Senior Marketing Analyst.
Collaboration and Communication Requirements:
The Marketing Research Analyst Manager Intern role requires collaboration and excellent communication skills. The successful candidate must be able to work effectively with other team members in marketing, sales, and other areas of the organization. The ability to communicate analytical findings in simple language to non-technical stakeholders is also critical.
Cultural Fit and Company Values:
Cultural fit is vital to the Marketing Research Analyst Manager Intern role. The successful candidate must align with the organization's mission, vision, and core values. They must also embody the organization's culture and demonstrate commitment to teamwork, results-oriented work, and continuous learning.
In summary, the successful Marketing Research Analyst Manager Intern should have effective communication skills, be detail-oriented, be analytical, have strong problem-solving skills, have a good understanding of the target audience, and align with the company's values. They should be self-motivated, team-oriented, and committed to improving their skills and knowledge in marketing research analysis.