Marketing Research Analyst Manager Assistant Job Description
Job Title: Marketing Research Analyst Manager Assistant
Overview/Summary of the Role:
The Marketing Research Analyst Manager Assistant will support the Marketing Research Analyst Manager in conducting research and gathering information on markets, consumers, and competitors. They will be responsible for collecting data and analyzing it to make informed decisions on marketing strategy development, advertising campaigns, and product launches.
Responsibilities and Duties:
• Conduct market research by collecting and analyzing data on consumers, competitors, and industry trends
• Prepare reports and presentations that summarize market research findings and share them with the Marketing Research Analyst Manager
• Work with the Marketing Research Analyst Manager to use insights from market research to develop marketing strategies, advertising campaigns, and product launches
• Collaborate with other marketing team members to plan and execute marketing campaigns that align with market research findings
• Monitor market trends and consumer preferences to update marketing strategies and tactics
• Collect and analyze data from multiple sources including surveys, focus groups, customer feedback, and sales data
• Assist in managing relationships with external market research vendors and partners
• Conduct regular market analyses and competitor research to gain insights into industry trends and developments
Qualifications and Skills:
Hard Skills:
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
• Experience with data analysis software and tools
• Knowledge and experience of market research methodologies, techniques, and tools
• Familiarity with online marketing analytics tools
• Experience in data visualization and creating reports
Soft Skills:
• Excellent analytical and problem-solving skills
• Strong attention to detail
• Strong organizational and time management skills
• Excellent communication and interpersonal skills
• Ability to work independently as well as collaboratively in a team environment
• A passion for market research and keeping up with new market trends
Education and Experience:
Required:
• A Bachelor's degree in Marketing, Business, or a related field
• A minimum of 1-3 years of experience in market research, data analysis, or a related field
Preferred:
• A Master's degree in Marketing, Business, or a related field
• Certified Market Research Professional (CMRP) credential
• Experience in a leadership role in market research or data analysis
The Marketing Research Analyst Manager Assistant plays a critical role in helping develop marketing strategies, advertising campaigns, and product launches based on market research. This individual must be highly organized, have excellent analytical skills, and be able to work independently and collaboratively to gather and analyze data. Additionally, strong communication skills are necessary, as this role requires working with cross-functional teams and external vendors.Licensing (if applicable):
There are no specific licensing requirements for Marketing Research Analyst Manager Assistant positions.
Typical Employers:
Marketing Research Analyst Manager Assistants may be employed by marketing research firms, advertising agencies, consulting firms, consumer goods companies, or service companies.
Work Environment:
Marketing Research Analyst Manager Assistants usually work in offices, and their day-to-day activities involve analyzing data, preparing reports, coordinating research projects, and collaborating with other members of the marketing team.
Career Pathways (both leading to this position and next positions):
To become a Marketing Research Analyst Manager Assistant, candidates typically have a bachelor's degree in marketing, business, statistics, or a related field. They may start their careers as Market Research Analysts or Marketing Assistants and gain experience in data analysis, report preparation, and project management. The next step could be a promotion to a Marketing Research Analyst Manager position, which involves managing teams and overseeing research projects. Beyond this, Marketing Research Analyst Managers may progress to the roles of Marketing Director or Vice President of Marketing.
Job Growth Trend (USA and Global):
According to the Bureau of Labor Statistics (BLS), employment of Market Research Analysts is projected to grow 18% from 2019 to 2029, which is much faster than the average for all occupations. The BLS attributes this growth to the increasing use of data and market research to understand consumer behavior and develop marketing strategies. Additionally, as businesses expand globally, there will be demand for market research analysts who can analyze consumer behavior in different countries and cultures. Globally, the market research industry is expected to grow at a CAGR of 5.24% from 2020 to 2025, according to a report by Research and Markets.Career Satisfaction:
Marketing research analyst manager assistants generally report high levels of job satisfaction. The job involves performing valuable work that contributes to the success of companies, allowing employees to feel fulfilled in their work. Additionally, marketing research analyst manager assistants often have opportunities for professional growth and development, which can lead to long-term career success.
Related Job Positions:
Related job positions for marketing research analyst manager assistants may include marketing research analyst, marketing coordinator, digital marketing analyst, marketing manager, and market research manager.
Connected People:
Marketing research analyst manager assistants will likely interact with a wide range of individuals, including marketing managers, sales managers, data analysts, product managers, and executives.
Average Salary:
The average salary for marketing research analyst manager assistants varies depending on location. In the United States, the average salary is $51,740 per year, in the United Kingdom, it is £28,000 per year, in Germany, it is €45,778 per year, in India, it is ₹335,738 per year, and in Brazil, it is R$49,654 per year.
Benefits Package:
Marketing research analyst manager assistants may receive a variety of benefits, including health insurance, dental insurance, retirement plans, paid time off, and professional development opportunities.
Schedule and Hours Required:
Marketing research analyst manager assistants typically work full-time hours, with some overtime required during busy periods. The schedule may vary depending on the needs of the company or project. Some employees may have the option to work remotely or on a flexible schedule.Level of Autonomy:
As a Marketing Research Analyst Manager Assistant, you are expected to work under the guidance of the marketing research analyst manager. You will receive instructions, feedback, and guidance from your senior management but should also be able to work independently on assigned projects. You must be able to manage your time and prioritize tasks to meet project deadlines.
Opportunities for Professional Development and Advancement:
As a Marketing Research Analyst Manager Assistant, you will have opportunities for professional growth and development. You can acquire a higher level of expertise in marketing research by taking courses, attending workshops or seminars, and obtaining certification in relevant areas. You can also aspire to become a marketing research analyst manager or move up to more senior-level positions within the organization.
Specialized Skills or Knowledge Required:
To be a successful Marketing Research Analyst Manager Assistant, you need to have strong analytical skills, excellent organizational skills, and a keen attention to detail. You must be familiar with statistical analysis software, excel, and any survey software. Knowledge of SQL or R would be an added advantage.
Physical Demands:
The physical demands for this position are minimal. Most of your work will be done sitting behind a desk, analyzing data and reports. You may be required to travel occasionally to meet with clients or conduct research in the field.
Tools and Technologies Used:
To be a successful Marketing Research Analyst Manager Assistant, you will need proficiency with Microsoft Office Suite programs such as Excel, PowerPoint, and Word. You will also use specialized market research software such as survey tools or statistical analysis software like SPSS, R or SAS. Familiarity with database management and programming languages such as SQL or Python will be an added advantage.Work Style:
As a Marketing Research Analyst Manager Assistant, the work style should be very analytical, detail-oriented, and organized. The job requires evaluating data sources and presenting it in a clear and concise manner, making it imperative for individuals in this role to be able to organize, analyze and interpret data effectively. The job may also require multitasking, as individuals may be required to work on different projects and tasks simultaneously.
Working Conditions:
Marketing Research Analyst Manager Assistant work in an office environment during regular business hours. There may be some additional time commitment required during peak business times, such as the preparation of research reports or the analysis of research results. The job may require travel to research sites, which may require some level of flexibility.
Team Size and Structure:
Marketing Research Analyst Manager Assistant typically work in small teams or with other analysts, reporting directly to a manager or senior analyst. The size of the team may depend on the nature and scope of the research project.
Collaboration and Communication Requirements:
Marketing Research Analyst Manager Assistant must be able to work collaboratively with other team members, and be able to communicate effectively. The ability to clearly articulate research methodologies and results is critical, as is the ability to persuade others of the validity and importance of findings. Communication skills are also essential in order to communicate with research partners or clients.
Cultural Fit and Company Values:
Marketing Research Analyst Manager Assistant is expected to uphold the company’s values, which are often centered around a commitment to excellence, innovation, creativity, and teamwork. Given the demands of the job, individuals in this role should be comfortable working in a fast-paced, dynamic work environment, continually seeking new and creative ways to solve problems, and meet the needs of the business. Additionally, a culture of respect for diversity and inclusivity is vital to this role, and individuals must be committed to advocating and promoting these values.
Overview/Summary of the Role:
The Marketing Research Analyst Manager Assistant will support the Marketing Research Analyst Manager in conducting research and gathering information on markets, consumers, and competitors. They will be responsible for collecting data and analyzing it to make informed decisions on marketing strategy development, advertising campaigns, and product launches.
Responsibilities and Duties:
• Conduct market research by collecting and analyzing data on consumers, competitors, and industry trends
• Prepare reports and presentations that summarize market research findings and share them with the Marketing Research Analyst Manager
• Work with the Marketing Research Analyst Manager to use insights from market research to develop marketing strategies, advertising campaigns, and product launches
• Collaborate with other marketing team members to plan and execute marketing campaigns that align with market research findings
• Monitor market trends and consumer preferences to update marketing strategies and tactics
• Collect and analyze data from multiple sources including surveys, focus groups, customer feedback, and sales data
• Assist in managing relationships with external market research vendors and partners
• Conduct regular market analyses and competitor research to gain insights into industry trends and developments
Qualifications and Skills:
Hard Skills:
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
• Experience with data analysis software and tools
• Knowledge and experience of market research methodologies, techniques, and tools
• Familiarity with online marketing analytics tools
• Experience in data visualization and creating reports
Soft Skills:
• Excellent analytical and problem-solving skills
• Strong attention to detail
• Strong organizational and time management skills
• Excellent communication and interpersonal skills
• Ability to work independently as well as collaboratively in a team environment
• A passion for market research and keeping up with new market trends
Education and Experience:
Required:
• A Bachelor's degree in Marketing, Business, or a related field
• A minimum of 1-3 years of experience in market research, data analysis, or a related field
Preferred:
• A Master's degree in Marketing, Business, or a related field
• Certified Market Research Professional (CMRP) credential
• Experience in a leadership role in market research or data analysis
The Marketing Research Analyst Manager Assistant plays a critical role in helping develop marketing strategies, advertising campaigns, and product launches based on market research. This individual must be highly organized, have excellent analytical skills, and be able to work independently and collaboratively to gather and analyze data. Additionally, strong communication skills are necessary, as this role requires working with cross-functional teams and external vendors.Licensing (if applicable):
There are no specific licensing requirements for Marketing Research Analyst Manager Assistant positions.
Typical Employers:
Marketing Research Analyst Manager Assistants may be employed by marketing research firms, advertising agencies, consulting firms, consumer goods companies, or service companies.
Work Environment:
Marketing Research Analyst Manager Assistants usually work in offices, and their day-to-day activities involve analyzing data, preparing reports, coordinating research projects, and collaborating with other members of the marketing team.
Career Pathways (both leading to this position and next positions):
To become a Marketing Research Analyst Manager Assistant, candidates typically have a bachelor's degree in marketing, business, statistics, or a related field. They may start their careers as Market Research Analysts or Marketing Assistants and gain experience in data analysis, report preparation, and project management. The next step could be a promotion to a Marketing Research Analyst Manager position, which involves managing teams and overseeing research projects. Beyond this, Marketing Research Analyst Managers may progress to the roles of Marketing Director or Vice President of Marketing.
Job Growth Trend (USA and Global):
According to the Bureau of Labor Statistics (BLS), employment of Market Research Analysts is projected to grow 18% from 2019 to 2029, which is much faster than the average for all occupations. The BLS attributes this growth to the increasing use of data and market research to understand consumer behavior and develop marketing strategies. Additionally, as businesses expand globally, there will be demand for market research analysts who can analyze consumer behavior in different countries and cultures. Globally, the market research industry is expected to grow at a CAGR of 5.24% from 2020 to 2025, according to a report by Research and Markets.Career Satisfaction:
Marketing research analyst manager assistants generally report high levels of job satisfaction. The job involves performing valuable work that contributes to the success of companies, allowing employees to feel fulfilled in their work. Additionally, marketing research analyst manager assistants often have opportunities for professional growth and development, which can lead to long-term career success.
Related Job Positions:
Related job positions for marketing research analyst manager assistants may include marketing research analyst, marketing coordinator, digital marketing analyst, marketing manager, and market research manager.
Connected People:
Marketing research analyst manager assistants will likely interact with a wide range of individuals, including marketing managers, sales managers, data analysts, product managers, and executives.
Average Salary:
The average salary for marketing research analyst manager assistants varies depending on location. In the United States, the average salary is $51,740 per year, in the United Kingdom, it is £28,000 per year, in Germany, it is €45,778 per year, in India, it is ₹335,738 per year, and in Brazil, it is R$49,654 per year.
Benefits Package:
Marketing research analyst manager assistants may receive a variety of benefits, including health insurance, dental insurance, retirement plans, paid time off, and professional development opportunities.
Schedule and Hours Required:
Marketing research analyst manager assistants typically work full-time hours, with some overtime required during busy periods. The schedule may vary depending on the needs of the company or project. Some employees may have the option to work remotely or on a flexible schedule.Level of Autonomy:
As a Marketing Research Analyst Manager Assistant, you are expected to work under the guidance of the marketing research analyst manager. You will receive instructions, feedback, and guidance from your senior management but should also be able to work independently on assigned projects. You must be able to manage your time and prioritize tasks to meet project deadlines.
Opportunities for Professional Development and Advancement:
As a Marketing Research Analyst Manager Assistant, you will have opportunities for professional growth and development. You can acquire a higher level of expertise in marketing research by taking courses, attending workshops or seminars, and obtaining certification in relevant areas. You can also aspire to become a marketing research analyst manager or move up to more senior-level positions within the organization.
Specialized Skills or Knowledge Required:
To be a successful Marketing Research Analyst Manager Assistant, you need to have strong analytical skills, excellent organizational skills, and a keen attention to detail. You must be familiar with statistical analysis software, excel, and any survey software. Knowledge of SQL or R would be an added advantage.
Physical Demands:
The physical demands for this position are minimal. Most of your work will be done sitting behind a desk, analyzing data and reports. You may be required to travel occasionally to meet with clients or conduct research in the field.
Tools and Technologies Used:
To be a successful Marketing Research Analyst Manager Assistant, you will need proficiency with Microsoft Office Suite programs such as Excel, PowerPoint, and Word. You will also use specialized market research software such as survey tools or statistical analysis software like SPSS, R or SAS. Familiarity with database management and programming languages such as SQL or Python will be an added advantage.Work Style:
As a Marketing Research Analyst Manager Assistant, the work style should be very analytical, detail-oriented, and organized. The job requires evaluating data sources and presenting it in a clear and concise manner, making it imperative for individuals in this role to be able to organize, analyze and interpret data effectively. The job may also require multitasking, as individuals may be required to work on different projects and tasks simultaneously.
Working Conditions:
Marketing Research Analyst Manager Assistant work in an office environment during regular business hours. There may be some additional time commitment required during peak business times, such as the preparation of research reports or the analysis of research results. The job may require travel to research sites, which may require some level of flexibility.
Team Size and Structure:
Marketing Research Analyst Manager Assistant typically work in small teams or with other analysts, reporting directly to a manager or senior analyst. The size of the team may depend on the nature and scope of the research project.
Collaboration and Communication Requirements:
Marketing Research Analyst Manager Assistant must be able to work collaboratively with other team members, and be able to communicate effectively. The ability to clearly articulate research methodologies and results is critical, as is the ability to persuade others of the validity and importance of findings. Communication skills are also essential in order to communicate with research partners or clients.
Cultural Fit and Company Values:
Marketing Research Analyst Manager Assistant is expected to uphold the company’s values, which are often centered around a commitment to excellence, innovation, creativity, and teamwork. Given the demands of the job, individuals in this role should be comfortable working in a fast-paced, dynamic work environment, continually seeking new and creative ways to solve problems, and meet the needs of the business. Additionally, a culture of respect for diversity and inclusivity is vital to this role, and individuals must be committed to advocating and promoting these values.