Marketing Operations Manager Job Description
Job Title: Marketing Operations Manager
Overview/Summary of the role:
The Marketing Operations Manager is responsible for overseeing and managing the day-to-day operations of the marketing department. They create and implement processes and procedures to increase efficiency, consistency and effectiveness of the marketing campaigns. The position requires a strong understanding of marketing automation platforms, data analysis, and project management.
Responsibilities and Duties:
- Define and implement processes related to campaign execution, list management, and reporting
- Manage and optimize marketing automation platform (MAP)
- Establish data quality and governance protocols to ensure accurate data is used in marketing campaigns and reports
- Provide regular reporting and insights to the marketing team and other departments
- Collaborate with cross-functional teams to ensure marketing campaigns are aligned with business objectives
- Identify opportunities for process improvement and lead implementation efforts
- Manage projects from conception to completion
- Develop and manage marketing budget
- Train and mentor team members on marketing operations best practices
Qualifications and Skills:
Hard Skills:
- Strong project management skills
- Experience with marketing automation platforms (e.g., Marketo, Eloqua, Hubspot)
- Expertise in data analysis and reporting
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of HTML and CSS
- Experience with A/B testing and campaign optimization
- Familiarity with SEO, PPC and social media advertising
- Strong communication skills
Soft Skills:
- Ability to work collaboratively with cross-functional teams
- Strong attention to detail
- Results-driven with a focus on continuous improvement
- Excellent problem-solving skills
- Ability to multitask and work under tight deadlines
- Strong leadership skills
Education and Experience:
- Bachelor's degree in marketing, business, or related field
- 5+ years of experience in marketing operations, campaign management and project management
- Experience in B2B technology or software industry preferred
- Certification in marketing automation (e.g., Marketo Certified Expert) is a plus.Licensing:
There are no specific licensing requirements for a Marketing Operations Manager.
Typical Employers:
Marketing Operations Managers are typically employed by companies that have a large marketing department, such as consumer goods companies, tech companies, and advertising agencies. They can also work for non-profit organizations and government agencies.
Work Environment:
Marketing Operations Managers typically work in an office environment and may be required to travel occasionally for meetings or events. They work closely with other members of the marketing team, including graphic designers, copywriters, and marketing coordinators, as well as with other departments, such as sales and product development.
Career Pathways:
To become a Marketing Operations Manager, individuals often start as Marketing Coordinators or Analysts and work their way up through the ranks. They may also have experience in project management or business operations. From this position, individuals may advance to a Director of Marketing Operations or move into other areas of marketing such as analytics, digital marketing, or product management.
Job Growth Trend:
According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. This growth is driven by the increased use of digital media and the need for companies to differentiate themselves in a competitive market. The job growth trend for Marketing Operations Managers is expected to mirror this overall trend. Globally, the growth trend for this position may vary depending on regional economic factors and industry trends.Career Satisfaction:
Marketing Operations Managers generally report high levels of job satisfaction. The role is challenging and offers plenty of opportunities for growth and development.
Related Job Positions:
Other related job positions in the marketing field include Marketing Analyst, Marketing Manager, Director of Marketing Operations, and Chief Marketing Officer.
Connected People:
Marketing Operations Managers interact with a variety of people in their day-to-day work, such as marketing coordinators, sales teams, product managers, and executives.
Average Salary:
The average salary for a Marketing Operations Manager varies depending on the country. In the USA, the average salary is $85,000 per year. In the UK, it is £39,000 per year. In Germany, it is €55,000 per year. In India, it is INR 900,000 per year. In Brazil, it is BRL 110,000 per year.
Benefits Package:
Marketing Operations Managers typically receive a comprehensive benefits package that includes healthcare, retirement plans, paid time off, and other benefits.
Schedule and Hours Required:
Marketing Operations Managers typically work full-time and may be required to work irregular hours to meet project deadlines. Some weekend and evening work may be required.Level of Autonomy:
As a Marketing Operations Manager, you will have a high level of autonomy to manage and oversee the daily operations of the marketing department. You will be responsible for developing, implementing, and maintaining various marketing campaigns, managing budgets, conducting market research and analysis, and managing a team of marketing professionals. You will be expected to work independently, making decisions and taking action to achieve marketing objectives.
Opportunities for Professional Development and Advancement:
As a Marketing Operations Manager, you will have ample opportunities for professional development and advancement. You will be able to improve your skills and knowledge through regular training, attending conferences, and networking with industry professionals. Additionally, you can advance to higher-level management positions within the organization or move into different areas of marketing, such as brand management or digital marketing.
Specialized Skills or Knowledge Required:
Marketing Operations Managers typically require a bachelor's degree in marketing, communications, or a related field. Additionally, they need several years of experience in marketing, with a focus on operational management. They must have excellent communication and leadership skills, with the ability to manage multiple projects and teams simultaneously. They should also have a deep understanding of marketing principles, including branding, product positioning, and customer segmentation.
Physical Demands:
Marketing Operations Managers are not typically required to perform physical tasks beyond those involved in normal office work, such as sitting at a desk and using a computer for extended periods.
Tools and Technologies Used:
Marketing Operations Managers will be required to use a variety of tools and technologies to perform their job duties. These may include project management software, customer relationship management (CRM) systems, email marketing software, social media platforms, and marketing automation tools. They should have a solid understanding of these technologies and their applications to marketing operations.Work Style:
A Marketing Operations Manager should have a structured and detail-oriented work style. They should be able to balance multiple tasks and deadlines while ensuring that all projects are executed with the highest quality. They should also have strong analytical skills to monitor and report on marketing campaign performance.
Working Conditions:
Marketing Operations Managers typically work in an office environment with standard work hours. However, as marketing campaigns run on tight deadlines, they may have to work additional hours or weekends to meet the objectives.
Team Size and Structure:
Marketing Operations Managers typically lead a team of marketing professionals, such as Marketing Coordinators, Marketing Analysts, and Marketing Automation Specialists. The size of the team depends on the organization's marketing needs and the scope of the campaigns managed.
Collaboration and Communication Requirements:
Marketing Operations Managers should have excellent communication and collaboration skills as they work closely with cross-functional teams. They need to collaborate with marketing, sales, finance, and data teams to understand the audience's needs, create marketing strategies, design campaigns, and analyze the performance of campaigns.
Cultural Fit and Company Values:
A Marketing Operations Manager should align with the company's values, work ethics and culture. They should have a growth mindset and be committed to achieving organizational goals. They should also uphold the company's vision and motivate the team to execute it effectively. A Marketing Operations Manager should be innovative, flexible, and adaptable to fast-paced work environments to support the organization's objectives.
Overview/Summary of the role:
The Marketing Operations Manager is responsible for overseeing and managing the day-to-day operations of the marketing department. They create and implement processes and procedures to increase efficiency, consistency and effectiveness of the marketing campaigns. The position requires a strong understanding of marketing automation platforms, data analysis, and project management.
Responsibilities and Duties:
- Define and implement processes related to campaign execution, list management, and reporting
- Manage and optimize marketing automation platform (MAP)
- Establish data quality and governance protocols to ensure accurate data is used in marketing campaigns and reports
- Provide regular reporting and insights to the marketing team and other departments
- Collaborate with cross-functional teams to ensure marketing campaigns are aligned with business objectives
- Identify opportunities for process improvement and lead implementation efforts
- Manage projects from conception to completion
- Develop and manage marketing budget
- Train and mentor team members on marketing operations best practices
Qualifications and Skills:
Hard Skills:
- Strong project management skills
- Experience with marketing automation platforms (e.g., Marketo, Eloqua, Hubspot)
- Expertise in data analysis and reporting
- Familiarity with CRM systems (e.g., Salesforce)
- Knowledge of HTML and CSS
- Experience with A/B testing and campaign optimization
- Familiarity with SEO, PPC and social media advertising
- Strong communication skills
Soft Skills:
- Ability to work collaboratively with cross-functional teams
- Strong attention to detail
- Results-driven with a focus on continuous improvement
- Excellent problem-solving skills
- Ability to multitask and work under tight deadlines
- Strong leadership skills
Education and Experience:
- Bachelor's degree in marketing, business, or related field
- 5+ years of experience in marketing operations, campaign management and project management
- Experience in B2B technology or software industry preferred
- Certification in marketing automation (e.g., Marketo Certified Expert) is a plus.Licensing:
There are no specific licensing requirements for a Marketing Operations Manager.
Typical Employers:
Marketing Operations Managers are typically employed by companies that have a large marketing department, such as consumer goods companies, tech companies, and advertising agencies. They can also work for non-profit organizations and government agencies.
Work Environment:
Marketing Operations Managers typically work in an office environment and may be required to travel occasionally for meetings or events. They work closely with other members of the marketing team, including graphic designers, copywriters, and marketing coordinators, as well as with other departments, such as sales and product development.
Career Pathways:
To become a Marketing Operations Manager, individuals often start as Marketing Coordinators or Analysts and work their way up through the ranks. They may also have experience in project management or business operations. From this position, individuals may advance to a Director of Marketing Operations or move into other areas of marketing such as analytics, digital marketing, or product management.
Job Growth Trend:
According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. This growth is driven by the increased use of digital media and the need for companies to differentiate themselves in a competitive market. The job growth trend for Marketing Operations Managers is expected to mirror this overall trend. Globally, the growth trend for this position may vary depending on regional economic factors and industry trends.Career Satisfaction:
Marketing Operations Managers generally report high levels of job satisfaction. The role is challenging and offers plenty of opportunities for growth and development.
Related Job Positions:
Other related job positions in the marketing field include Marketing Analyst, Marketing Manager, Director of Marketing Operations, and Chief Marketing Officer.
Connected People:
Marketing Operations Managers interact with a variety of people in their day-to-day work, such as marketing coordinators, sales teams, product managers, and executives.
Average Salary:
The average salary for a Marketing Operations Manager varies depending on the country. In the USA, the average salary is $85,000 per year. In the UK, it is £39,000 per year. In Germany, it is €55,000 per year. In India, it is INR 900,000 per year. In Brazil, it is BRL 110,000 per year.
Benefits Package:
Marketing Operations Managers typically receive a comprehensive benefits package that includes healthcare, retirement plans, paid time off, and other benefits.
Schedule and Hours Required:
Marketing Operations Managers typically work full-time and may be required to work irregular hours to meet project deadlines. Some weekend and evening work may be required.Level of Autonomy:
As a Marketing Operations Manager, you will have a high level of autonomy to manage and oversee the daily operations of the marketing department. You will be responsible for developing, implementing, and maintaining various marketing campaigns, managing budgets, conducting market research and analysis, and managing a team of marketing professionals. You will be expected to work independently, making decisions and taking action to achieve marketing objectives.
Opportunities for Professional Development and Advancement:
As a Marketing Operations Manager, you will have ample opportunities for professional development and advancement. You will be able to improve your skills and knowledge through regular training, attending conferences, and networking with industry professionals. Additionally, you can advance to higher-level management positions within the organization or move into different areas of marketing, such as brand management or digital marketing.
Specialized Skills or Knowledge Required:
Marketing Operations Managers typically require a bachelor's degree in marketing, communications, or a related field. Additionally, they need several years of experience in marketing, with a focus on operational management. They must have excellent communication and leadership skills, with the ability to manage multiple projects and teams simultaneously. They should also have a deep understanding of marketing principles, including branding, product positioning, and customer segmentation.
Physical Demands:
Marketing Operations Managers are not typically required to perform physical tasks beyond those involved in normal office work, such as sitting at a desk and using a computer for extended periods.
Tools and Technologies Used:
Marketing Operations Managers will be required to use a variety of tools and technologies to perform their job duties. These may include project management software, customer relationship management (CRM) systems, email marketing software, social media platforms, and marketing automation tools. They should have a solid understanding of these technologies and their applications to marketing operations.Work Style:
A Marketing Operations Manager should have a structured and detail-oriented work style. They should be able to balance multiple tasks and deadlines while ensuring that all projects are executed with the highest quality. They should also have strong analytical skills to monitor and report on marketing campaign performance.
Working Conditions:
Marketing Operations Managers typically work in an office environment with standard work hours. However, as marketing campaigns run on tight deadlines, they may have to work additional hours or weekends to meet the objectives.
Team Size and Structure:
Marketing Operations Managers typically lead a team of marketing professionals, such as Marketing Coordinators, Marketing Analysts, and Marketing Automation Specialists. The size of the team depends on the organization's marketing needs and the scope of the campaigns managed.
Collaboration and Communication Requirements:
Marketing Operations Managers should have excellent communication and collaboration skills as they work closely with cross-functional teams. They need to collaborate with marketing, sales, finance, and data teams to understand the audience's needs, create marketing strategies, design campaigns, and analyze the performance of campaigns.
Cultural Fit and Company Values:
A Marketing Operations Manager should align with the company's values, work ethics and culture. They should have a growth mindset and be committed to achieving organizational goals. They should also uphold the company's vision and motivate the team to execute it effectively. A Marketing Operations Manager should be innovative, flexible, and adaptable to fast-paced work environments to support the organization's objectives.