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(IND-Pune) Marketing Communications Senior Specialist

Pune, Maharashtra 1 month ago

Job Description

**DESCRIPTION** The Marketing Communications Senior Specialist plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins' brand presence, engage target audiences, and drive business growth. The role collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provide insights to optimize marketing initiatives. **Key Responsibilities:** + Drive communications planning and execution for Engine and Components Business Units in Cummins India region. + Provide brand management and marketing communications support for all customer engagements, new product launches, and external events. + Partner with BU Leaders on leadership and internal communication initiatives, including town halls, DE&I initiatives, key observance days, and plant milestones. + Manage the BU’s presence on social media platforms, ensuring alignment with brand and communication strategies. + Create and oversee integrated marketing plans, ensuring adherence throughout the year. + Develop and execute integrated marketing communication plans and assets, collaborating with stakeholders and subject matter experts. + Monitor and track marketing communications projects and events, presenting findings to stakeholders. + Create and coordinate engaging and relevant content for various marketing channels, including web, social media, email marketing, and marketing collateral.+ Stay updated on industry trends, competitor activities, and customer preferences to refine marketing strategies. + Plan and execute virtual and in-person events to create memorable experiences and deepen connections to the Cummins brand. + Analyze and optimize campaigns and marketing initiatives based on key performance metrics. + Manage and support marketing budgets and financials. + Utilize digital marketing tools and strategies to enhance brand outreach and engagement. + Plan and execute digital marketing campaigns, leveraging analytics to track and improve performance.**RESPONSIBILITIES** **Skills and Experience:** + Digital marketing experience preferred. + Experience in a global organization preferred. + Client/account management experience preferred. + B2B marketing experience preferred. + Strong project management skills with the ability to meet deadlines. + Creative thinker with attention to detail. + Strong analytical skills with proficiency in marketing analytics tools. + Ability to work collaboratively in a team-oriented environment. **Competencies:** + **Values Differences** – Recognizing and leveraging the value of diverse perspectives and cultures. + **Brand Management** – Establishing a competitive advantage through brand positioning and recognition. + **Digital Media Savvy** – Utilizing emerging digital media strategies, including email automation, social media, and content management systems. + **Storytelling** – Crafting compelling narratives that resonate with target audiences. + **Action-Oriented** – Tackling new opportunities and challenges with urgency and enthusiasm. + **Collaboration** – Building partnerships and working effectivelywith others to achieve shared goals. + **Effective Communication** – Delivering clear and audience-specific communications across multiple channels. + **Accountability** – Ensuring personal and team commitments are met. + **Financial Acumen** – Understanding key financial indicators to support business decision-making. + **Data Analytics** – Interpreting and utilizing qualitative and quantitative data for data-driven decision-making. + **Articulating Value Proposition** – Demonstrating the strengths and applications of products, solutions, and services to customers. + **Marketing Plan Management** – Applying the principles of product, price, promotion, and placement to develop effective marketing strategies. **QUALIFICATIONS** **Education, Licenses, Certifications:** + Bachelor’s degree or equivalent in Marketing, Communications, or a related field is required. **Job** Communications **Organization** Cummins Inc. **Role Category** Hybrid **Job Type** Exempt - Experienced **ReqID** 2409422 **Relocation Package** No

(IND-Noida) Associate Editor

India 1 day ago
**Overview** At Pearson, we combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We’re committed to a world that’s always learning and to our...

Product Marketing Manager (Bangalore, Karnataka, India)

Bangalore, Karnataka 3 days ago
SENIOR PRODUCT MARKETING MANAGER  In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do.  For the hard-working people in the world's most demanding industries, a “good enough” network isn’t good enough....

(IND-Pune) Quality Technician - Level III

Pune, Maharashtra 4 days ago
**DESCRIPTION** **Key Responsibilities:** Build relationships with all critical partners to improve quality and business outcomes, including: external suppliers, external customers, and internal customers and stakeholders, such as Purchasing,...

(IND-Pune) Senior Manager Intercompany

Pune, Maharashtra 4 days ago
**DESCRIPTION** GPP Database Link (https://cummins365.sharepoint.com/sites/CS38534/) **Job Summary:** Responsible for general accounting work required to maintain the department’s general ledger. Performs financial analysis of the department’s chart...

(IND-Pune) Senior Manager Intercompany

Pune, Maharashtra 4 days ago
**DESCRIPTION** GPP Database Link (https://cummins365.sharepoint.com/sites/CS38534/) **Job Summary:** Responsible for general accounting work required to maintain the department’s general ledger. Performs financial analysis of the department’s chart...

(IND-Pune) Deputy General Manager Intercompany

Pune, Maharashtra 4 days ago
**DESCRIPTION** **Job Summary:** Responsible for implementing accounting practices and procedures. Supervises a group of general accountants or accounting clerks in maintaining the general ledger. **Key Responsibilities:** Supervises a group of...

(IND-Chandigarh) Territory Sales - Field Sales Account Executive - Senior

Chandigarh, India 4 days ago
**DESCRIPTION** Prospects and develops new opportunities to grow the business. Independently develops and executes account plans to build customer relationships and achieve sales goals within the assigned sales territory, market segment, or channel...

(IND-Pune) Thermal and Fluid Systems Engineer

Pune, Maharashtra 4 days ago
**DESCRIPTION** **Key Responsibilities:** + Investigate product, system, and technology issues related to thermal and fluid sciences; understand causal mechanisms, recommend appropriate action, and document findings with guidance from senior team...

(IND-Pune) Manager Intercompany

Pune, Maharashtra 4 days ago
**DESCRIPTION** GPP Database Link (https://cummins365.sharepoint.com/sites/CS38534/) **Job Summary:** Responsible for general accounting work required to maintain the department’s general ledger. Performs financial analysis of the department’s chart...

(IND-Mysuru) Product Systems Design Engineer

India 4 days ago
**DESCRIPTION** **Key Responsibilities:** + Manage the product life cycle of automotive components. + Utilize Creo and Windchill CAD design and detailing skills. + Provide manufacturing engineering support. + Offer application engineering support. +...