Influencer Marketing Executive (on third party payroll) (Mumbai, MH, IN)
Mumbai, Maharashtra 1+ months ago
Job Description
No Relocation Assistance Offered
# 161911 - Mumbai, Maharashtra, India
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?
If this is how you see your career, Colgate is the place to be!
Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.
If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !
This position will work closely with Brand Managers in implementing Influencer Marketing strategies in terms of collaboration, coordination, day-to-day operations, and reporting & tracking of campaigns. Past experience in managing influencer marketing for FMCG and/or D2C brands is preferred
Main Responsibilities :
Implement influencer marketing collaborations and campaigns to meet brand objectives and target audience.
Help identify and onboard relevant influencers aligned with brand values and campaign requirements.
Build and maintain strong relationships with influencer agencies and collaborate as a key POC.
Collaborate with cross-functional teams to ensure seamless execution of influencer campaigns.
Coordinate with agencies and influencers to review scripts, assets placement, and ensure adherence to brand communication guidelines
Support monitoring and analysis of campaign performance, providing insights and recommendations for optimization.
Track and report on key metrics, demonstrating the effectiveness and ROI of influencer marketing initiatives.
Stay updated with industry trends, emerging platforms, and influencer marketing best practices.
Stay up-to-date with influencer marketing regulations and compliance guidelines.
Conducting competitor analysis to identify new opportunities and stay ahead in the market.
Required (Education, Knowledge required, Language skills, etc) :
Proven track record of 1 to 2 years as an Influencer Marketing Executive.
Excellent negotiation, communication, and interpersonal skills
Strong project management skills, ability to handle multiple campaigns simultaneously.
Learning agility and a high sense of ownership
Past experience in managing and supporting influencer campaigns for FMCG / D2C companies in personal care space
Preferred Requirements: :
Graduation /Post Graduation degree in Marketing, Communications, or a related field.
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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