Customer Development Executive (Kolkata, WB, IN)
Kolkata, West Bengal 1 month ago
Job Description
No Relocation Assistance Offered
Job Number #163594 - Kolkata, West Bengal, India
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Job Context & Challenges
Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, DSRs (Distributor Sales Representatives) and PSRs (Pilot Sales Representatives) across the zone.
Key Accountabilities :
Distribution Management
Identify new markets/accounts and bring them under direct coverage on a regular basis
Ensure addition of speciality wholesalers
Ensure stores in route list are classified according to the correct RE (retail environment)
Ensure that DSR efforts are directed to reduce number of non-purchasers
Ensure optimum usage of activations to drive sales
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.
Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
Secure and draw insights from any competitive information available in public domain regarding:
Any other developments
Data based working and communication
Utilize data to drive overall business performance
Setting objectives for market visits
Reviewing salesmen and PSR performance against plan
Reviewing stockist performance against plan
Developing and training
Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by DSRs
Acknowledge any issues faced by salesmen in the field and provide support to resolve it
Conduct effective monthly and weekly salesmen meetings
Updates on route wise overall STT (sales to trade)
Route wise ERC and productivity
Brand wise ERC (effective route coverage)
HN1 tracking (Hero No. 1 incentive)
Best practises sharing and mock calls
Compile reports and information as per requirements communicated by ASM
Relationship Building
Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
Share success stories and Communicate program to build off-takes
Mutually work towards category growth
Resolve issues, etc.
1 Year plus of work experience in FMCG Companies. Have worked in similar market environment.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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