**DESCRIPTION** Key Responsibilities: + **Business Growth:** + Lead and guide the DSR and MSR teams to expand the Genuine Parts business within the assigned territory. + Generate demand for Genuine Parts through retailers, mechanics, re-borers, and key accounts. + Drive new mechanic and re-borer additions to the Cummins Mitwa loyalty program. + **Performance Monitoring:** + Increase the number of active (purchased CGP) retailers, mechanics, and re-borers on a monthly basis. + Monitor and review DSR/MSR beat coverage and enhance productivity. + **Engagement and Training:** + Organize below-the-line (BTL) activities such as mechanic meets, retailer meets, and technician training sessions. + Train DSRs/MSRs regularly to ensure consistent performance and development. + **Market Insights and Feedback:** + Collect and analyze feedback on competitors. + Promote new and focused parts and ensure their fitment in the market. + **Technical Support:** + Resolve technical queries from mechanics directly or through the Cummins Helpdesk. + Identify loyal Mitwas and garages, ensuring proper coverage for garage branding. + **Data Analysis and Reporting:** + Consolidate and distribute repetitive and ad-hoc sales reports. + Analyze internal and external data sources to identify sales opportunities and provide insights to the sales team. **RESPONSIBILITIES** **Competencies:** Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals. Self-development - Actively seeking new ways to grow and be challenged using both formal and informal development channels. Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions. Project Schedule Management - Manages the planned schedule using the recommended schedule management tools and processes to drive completion within the agreed timeline. Adapts to target audience - Explains complex topics (significant technical data, subject matter expertise, etc.) in such a way that the target audience (e.g. sales professionals, customers, training vendors, etc.) can understand, retain, and use the information Integrates Customer Perspective - Incorporates an understanding of the customers' perspective on our products and sales efforts to develop sales content that improves our ability to meet their needs and increase revenue. Values differences - Recognizing the value that different perspectives and cultures bring to an organization. **Education, Licenses, Certifications:** High school diploma or certificate of completion of secondary education or equivalent experience to the extent such experience meets applicable regulations. This position may require licensing for compliance with export controls or sanctions regulations. **Experience:** Requires significant relevant work experience or specialized skills obtained through education, training or on-the-job experience. **QUALIFICATIONS** Responsible for Retailer activation&New addition month on month Mitwa activations and registration as per plan. Reach and range expansion to generate additional secondary sales **Job** Sales **Organization** Cummins Inc. **Role Category** Hybrid **Job Type** Office **ReqID** 2405274 **Relocation Package** No