**DESCRIPTION** **Key Responsibilities:** + **Drive BD Products in Collaboration with Sales Teams:** + Collaborate closely with sales teams to understand market dynamics, customer needs, and competitive landscape. + Develop strategies to drive BD product sales and achieve assigned AOP targets in the region. + Provide support and guidance to sales teams in positioning and selling BD products effectively. + **Design and Execute Sales and Marketing Plan for BD Products:** + Develop comprehensive sales and marketing plans for BD products, aligned with overall business objectives. + Identify key target markets, segments, and customer personas for BD products. + Execute marketing campaigns, including digital marketing, events, and promotions, to generate leads and drive sales. + **Business Scorecard Development and Tracking:** + Develop business scorecards to measure key performance indicators (KPIs) for BD products. + Collaborate with sales partners to ensure full visibility into BD business performance in the region. + Track and analyze KPIs regularly, identifying areas for improvement and implementing corrective actions as needed. + **Support Sales Activities in Zone:** + Support the sales team by assuming a central role in sales operations between suppliers, sales teams, and execution teams. + Maintain the funnel and demonstrate superior sales skills during the initial phase of product launches by Product Managers. + **General Marketing Responsibilities:** + Lead the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders. + Work with leaders to develop marketing communication plans; prepare drafts of marketing communications. + Lead project management support and communicate plans, deadlines, and achievements to marketing leaders; work across regions with marketing teams to execute projects. + Participate as a representative of Marketing on Value Package Introduction project teams. + Understand the global brand strategy and align work products to that strategy. + Document and understand marketing and sales systems and processes; collect and interpret customer satisfaction data; integrate Voice of the Customer into marketing plans. + Learn relevant channels to support activities. + Participate in continuous improvement activities as the marketing function representative. + Coach less experienced marketing specialists. **RESPONSIBILITIES** **Experience:** + Intermediate level of relevant work experience required. + Knowledge of and experience using the four P’s of marketing (Product, Price, Promotion, and Placement) required. **Competencies:** + **Balances Stakeholders:** Anticipating and balancing the needs of multiple stakeholders. + **Communicates Effectively:** Developing and delivering multi-mode communications that convey aclear understanding of the unique needs of different audiences. + **Customer Focus:** Building strong customer relationships and delivering customer-centric solutions. + **Drives Engagement:** Creating a climate where people are motivated to do their best to help the organization achieve its objectives. + **Plans and Aligns:** Planning and prioritizing work to meet commitments aligned with organizational goals. + **Resourcefulness:** Securing and deploying resources effectively and efficiently. + **Channel Awareness:** Explaining and contextualizing industry structure,dynamics, and path to market in order to advance organizational goals. + **Market Analysis:** Researching information using meaningful and valid sources and data to expand knowledge of markets; analyzing findings by connecting dots and identifying trends to create a coherent image of the market; summarizing relevant insights by condensing, prioritizing, and translating how these impact the business. + **Marketing Plan Management:** Developing marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guiding and influencing cross-functional implementation and creating a framework to evaluate market responses and business performance. + **Translating Relevant Market Data:** Collecting and categorizing customer voices and market information by leveraging appropriate research tools andtechniques; analyzing research findings to identify opportunities to deliver customer solutions. + **Values Differences:** Recognizing the value that different perspectives and cultures bring to an organization. **QUALIFICATIONS** **Qualifications:** + College, university,or equivalent degree in Marketing, Sales, Business Administration, or related subject required. + This position may require licensing for compliance with export controls or sanctions regulations. **Skills:** + Strategic thinking, team building, and mentoring. + Skills to managecomplex, low volume, niche products and parts. + Responsible for cost, on-time supplies, and quality of supplier parts. **Job** Marketing **Organization** Cummins Inc. **Role Category** Hybrid **Job Type** Exempt - Experienced **ReqID** 2406113 **Relocation Package** Yes