NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now. We are currently seeking a Software Development Senior Specialist to join our team in Chennai, Tamil Nādu (IN-TN), India (IN). Use the internal CRM tool to set up and automatize CRM campaigns through multiple channels. Find CRM best practices in the luxury, art, and auction world to propose new innovative and creative ideas and services, CRM programs and technologies. Establish the project plan and manage the execution of product launch campaigns, newsletters, and ongoing CRM programs that target key market segments across email and on-device. Understand the overall CRM architecture to check the coherence of data coming from the different systems. Take ownership of existing CRM programs in place, ensure their execution and propose further improvements. Create specific CRM programs to limit the attrition rate and reactivate lapsed clients. Create relevant dashboards to provide regular status, results with defined KPIs and updates on the CRM campaigns efficiency. Be the member of Digital Customer Experience Solutions Team Work as a team leader is preferred though this is a senior individual contributor role. Communicate technical concepts to team lead and other team members. Qualifications for CRM lead A team player with an open attitude to sharing ideas and knowledge. Ability to successfully influence and drive change. Good business knowledge of retail and consumer facing applications is a must. Experience in managing international projects is a must with APAC exposure 5 years programming experience in VB.NET and SQL 5 years programming experience in Microsoft C# NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.com NTT DATA is an equal opportunity employer and considers all applicants without regarding to race, color, religion, citizenship, national origin, ancestry, age, sex, sexual orientation, gender identity, genetic information, physical or mental disability, veteran or marital status, or any other characteristic protected by law. We are committed to creating a diverse and inclusive environment for all employees. If you need assistance or an accommodation due to a disability, please inform your recruiter so that we may connect you with the appropriate team.