Digital Marketing Manager - Vision Critical (VisionCritical.com) - Vancouver (BC) Canada
Vancouver, British Columbia 1 month ago
Job Description
Join the Vision Critical Team
Vision Critical is a team of researchers and technologists that look at customer insight from entirely new and beautifully quantifiable angles. We help 25% of the world’s top brands make informed decisions not based on anecdotes, or best-guesses, or opinion—but on fact. We help companies discover and amplify what moves their biggest fans.
Our team, headed by industry icon Angus Reid, leads the world in interactive research. We’re growing fast, developing cutting-edge technology and research techniques that bring clients the insight they need to get inspired, be innovative and make bankable decisions.
We reward self-starters, firecrackers, collaborators and life enthusiasts. We can’t abide stagnancy or bureaucracy. We thrive on change and ambitious goals. Our expansion has created an opportunity for a:
DIGITAL MARKETING MANAGER Vancouver
How often does an opportunity come along to plot and navigate the digital marketing course for one of Canada’s hottest technology companies? Not very often. As our digital marketing guru, you develop and execute cutting-edge digital campaigns, built to steer not only our current business with 25% of the top-100 global brands, but those designed to bring in the other 75%.
This is not a task for the faint of heart. To further accelerate our rapid growth, we are in search of a talented and motivated Digital Marketing Director to join our marketing team. In this new role, reporting to the SVP Marketing, you will have the unique opportunity of planning and executing a strategic and progressive online media plan. You will work across a variety of internal teams, including marketing, creative, and IT. You will take your passion and experience in digital marketing and develop creative media campaigns that will help grow our online presence, drive customers to our door, while increasing the company’s revenue and product awareness. Using your strong interpersonal and influential skills, you will plot our digital marketing course, providing guidance and expertise to our senior brass. As our online media expert, you source out the next generation technologies that drive the implementation of our digital marketing initiatives. You are a highly motivated self-starter, and have a proven track record of successful project execution. You thrive in a fast-changing, run-and-gun environment. No day ever looks like the one before, and knowing this gets you out of bed in the morning. In addition to having a flexible and relaxed work environment, you are looking to join a “work hard, play hard” corporate culture. We are young, vibrant and passionate about what we do. The values that we all share, and look for in those we work with include being entrepreneurial, creative, accomplished, team oriented, motivated, hard working and professional.
The ideal candidate will have minimum 6+ years experience in the interactive marketing space, working either on the agency or client side. You have solid experience in search engine marketing and SEO. You have strong analytical and project management skills, are detail oriented, and have the ability to implement effective processes.
*Managing the growth of our global web assets including visioncritical.com, fireflysurveys.com and our various localized country sites (ex. visioncritical.fr)
*Responsible for the growth and success of communities, SEO/PPC, online advertising, and blog outreach
*Tracking and analyzing online advertising programs; designing test strategies and creative to optimize results
*Manage external agencies as required
*6+ years marketing experience in a corporate environment preferably in a high tech environment
*4+ years experience in online marketing including SEO/SEM, site management, and community management
*Candidates must have an active involvement in online communities as well as hands-on expertise in digital communications including blogging/microblogging, podcasting, video sharing and streaming, widgets, viral campaign management, mobile marketing, and social networking
*A strong interest in how businesses utilize online and mobile communications to interact with their target audiences and a passion for emerging online trends and culture
*Recognized for execution as well as strategic thinking
*Preference to those with word press 3.0 authoring and salesforce.com experience
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