Online Marketing Specialist GTO Media Inc. is an online media publishing company for technology. We are seeking exceptionally talented people with outstanding capabilities and professional achievements. Our popular web publications cover high tech, consumer electronics, and computer gaming. The Online Marketing Specialist is responsible for managing various aspects of the Marketing team’s SEM initiatives. Your experience in marketing strategy, SEM concepts, and project management will play a vital role in reaching our revenue and ROI goals. * Perform incentivized review solicitation and develop and maintain a close relationship with third-party websites and product reviewers * Manage and service clients to ensure accurate ad trafficking, contract fulfillment, and quality control across multiple website properties * Collaborate with our purchasing team to arrange third-party product reviews and content creation to ensure positive reviews and increase brand awareness * Plan and execute product and part number-specific SEM campaigns on Google, Yahoo!, and Bing, in order to generate qualified traffic and drive website conversion via search engines * Work in a cross-functional team with product managers and marketing team to develop and execute successful marketing campaigns using by linking third-party websites to our company * Work on other projects as assigned in other marketing areas such as research, weekly SEM performance reporting, and developing new ideas, and project execution * Develop and manage SEM materials including ad groups and keywords in order to direct traffic to landing pages for increased website conversion * Monitor SEM campaign performance to identify potential areas for improvement and implement changes to maximize marketing ROI goals * Review and edit text from content writers for suitability, grammar, and SEO effectiveness * Interact with vendors and maintain vendor relationship * Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies * Focus on ensuring that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend Knowledge, Skills, and Abilities * Excellent written and verbal communication skills * Knowledge of online marketing metrics * Ability to manage multiple SEM projects at one time * Team player and communicates effectively with client services and clients * Strong analytical, problem solving, and time management skills * Ability to work in a team and cross-team environment