Job duties are including but not limited to: - Assess characteristics of the services to be promoted and advise on the advertising needs of the company; - Develop and implement advertising campaigns appropriate for print or electronic media; - Ensure that the brand message is consistent; - Conduct public opinion and attitude surveys to identify the interests and concerns of key customers; - Prepare or oversee preparation of reports, briefs, presentations, and press releases; - Monitor key online marketing metrics to track success.