· Design and implement marketing strategies to bring our education brand to more students, such as organizing promotional activities, seminars, advertising and devising price strategies to increase competitiveness. · Develop a strategic marketing plan that meets our business goals and is delivered on time and within budget. · Work with the headmaster to lead the development of innovative and strategic marketing initiatives to meet objectives outlined in the school marketing plans. · Manage the development and execution of marketing initiatives, including marketing campaigns, seminars and events, and partnership programs. · Coordinate with internal student recruitment team to plan effective marketing campaigns to support recruitment. · Develop and implement digital marketing campaigns and media strategies to promote our educational programs and STEM competitions. · Conduct market research to ensure our educational programs remain competitive and explore opportunities. · Develop and manage strategy and content for paid digital marketing while ensuring synergy across tactics and campaigns. · Coordinate with media partners to ensure promotional activities remain active and current with our educational programs. · Collaborate, partner and foster relationships with referral agencies, local and international schools and other external partners to expand market and ensure performance targets are met. · Actively maintain agent-school relationship and provide training to ensure most updated information is delivered to agents & school channels to increase inquiries for our programs. · Liaise and foster relationships with event sponsors to maintain their support for our STEM competitions. · Assist with STEM competitions to ensure the schools brand and promotional activities are maximized to increase awareness. · Monitor and manage budgets relating to marketing and communications activities outlined in the school marketing plans and provide updates to management. · Generate reports on marketing activities and presents findings to management on a regular basis. · Communicate updates to management on performance, results, and marketing initiatives.