Marketing Coordinator
Ontario 1 month ago
Job Description
About UsAvonbank is a leading agricultural dealership and provider of equipment solutions for the dairy industry. We specialize in Lely robotic milking systems, barn solutions, stabling, feeding, and manure equipment, along with facility design, installation and 24/7 technical support services. With over 60 years of experience, we are committed to helping dairy farmers enhance their operations, improve efficiency, and boost profitability. Position OverviewWe are seeking a Marketing Coordinator to join our team! This is a full-time position, with a flexible hybrid work option considered after a successful probationary period. The Marketing Coordinator will work collaboratively with management and the sales team to execute marketing strategies, create engaging digital content and support various marketing projects and events. This role is essential in brand development, customer engagement and lead generation to expand Avonbank’s market presence.Key ResponsibilitiesDigital & Content MarketingDevelop and manage social media content, website updates, and email campaigns.Create engaging graphics, videos, and marketing materials to enhance brand awareness.Track and analyze marketing performance metrics to optimize campaigns.Stay informed on industry trends and best practices in digital marketing. Brand Management & CommunicationsEnsure brand consistency across all platforms and marketing materials.Develop brochures, flyers, blog posts and branded promotional product to support campaigns.Assist with internal and external communications, including newsletters and promotional content. Event & Trade Show CoordinationPlan and execute trade shows, open houses, customer appreciation events, and prospect information sessions.Manage event logistics, including booth setup, marketing materials, and promotions.Engage with customers and industry partners to maximize event impact. Market Research & Lead GenerationConduct market research to identify trends, opportunities, and customer needs.Support the sales team with lead generation campaigns and CRM management.Monitor and report on competitor marketing strategies. Marketing Administration & Vendor ProgramsSupport vendor marketing programs by ensuring compliance with branding and promotional requirements.Assist with administrative marketing tasks, such as coordinating marketing invoices, tracking budgets, and managing promotional materials.Communicate with external vendors and partners to maximize marketing program opportunities.QualificationsPost-secondary education in Marketing, Business, Communications, or a related field.1-2 years of experience in marketing, content creation, or a similar role.Knowledge of the dairy and/or agricultural industry is an asset.Proficiency in business and marketing tools and content creation platforms, including Microsoft 365, photography, Meta Business Suite, Canva, Instagram reels, Adobe Creative Suite, Google Analytics, HubSpot CRM and video editing software/apps.Email Marketing Platforms (HubSpot, Mailchimp, Constant Contact, etc.)Strong written and verbal communication skills.Detail-oriented with **creativity and an eye for design.Ability to work independently and as part of a team.Skilled at managing multiple projects and deadlines efficiently.Valid driver’s license with a clean driving record and willingness to travel as needed for marketing projects.Benefits & CompensationWe offer competitive compensation based on experience, along with a full benefits package, including:Medical & Dental CoverageRRSP Contribution Matching Location: Listowel, Ontario – 695 Tremaine Ave South Employment Type: Full-Time:(Flexible Hybrid Work Option considered After Probationary Period) To apply, please submit your resume, cover letter, and portfolio showcasing your marketing abilities below by Clicking The Apply To This Position Icon! Avonbank is an equal opportunity employer and will provide accommodations throughout the recruitment process upon request. We are looking for long-term employment applications only. We appreciate all applicants for their interest; however, only those selected for further consideration will be contacted.
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