● Assess characteristics of services to be promoted and advise on the advertising needs of the company ● Develop and implement Ads campaigns for print or electronic media ● Advise management on advertising or sales promotion strategies ● Gather, research and prepare communications material for internal and external audiences ● Develop, implement and evaluate communications strategies and programs ● Conduct public opinion and attitude surveys to identify the interests and concerns of key customers ● Prepare or oversee the preparation of reports, briefs, presentations, the Website, and press releases