Brand Marketing Manager Salary in Melbourne, Victoria

Brand Marketing Manager job description

Job Title: Brand Marketing Manager

Overview/Summary of the Role: The Brand Marketing Manager is responsible for developing and implementing marketing strategies to build and promote brand awareness, manage the company's brand identity, and increase customer engagement with the brand. The Brand Marketing Manager works closely with cross-functional teams, such as product development, sales, and creative services to create a unified brand message and drive revenue growth.

Responsibilities and Duties:

1. Develop and implement brand marketing strategies and campaigns to increase brand awareness and customer engagement.

2. Oversee the development of creative assets such as branding, messaging, packaging, and advertising.

3. Conduct market research and analysis to monitor trends and competition, and identify opportunities for growth and expansion.

4. Manage and monitor brand health metrics including brand awareness, perception, and sentiment through the use of consumer insights, brand tracking, and analytics.

5. Build and maintain relationships with key stakeholders including influencers, media outlets, and partners.

Brand Marketing Manager interview questions

Interviewer: Good morning, thank you for coming in today. Could you please introduce yourself and tell us a little bit about your background in brand marketing?

Candidate: Good morning, my name is Jane Doe and I have been working in brand marketing for the past six years. I have experience in developing and executing successful marketing campaigns across various industries, including consumer goods, healthcare, and automotive.

Interviewer: Can you tell us about a campaign you've worked on that you're particularly proud of and why?

Candidate: One of the campaigns I'm most proud of was for a new line of skincare products. I was part of a team that conducted extensive market research to understand our target audience's needs and preferences, and we used that information to create a campaign that was highly targeted and effective. It was great to see the positive feedback from customers and how that translated into sales growth for the company.

Interviewer: How do you approach developing a brand strategy?

Candidate: Developing a brand strategy involves a lot of research to understand the market, competition, and target audience. I typically start by conducting a thorough analysis of these factors and then work with cross-functional teams to develop a clear positioning statement and unique value proposition. From there, we can create a messaging strategy and visual identity that resonates with our target audience.