Digital Marketing Manager Salary in Gold Coast, Queensland
$55K
20% Low Band Avg
AUD $68K
Average
$83K
80% High Band Avg
Salaries based on experience level
The Average Entry Level salary of Digital Marketing Manager in Gold Coast, Queensland is AUD $58K/yr, this salary increases 66% to $96K/yr when reach Mid Level Career.
From Mid to Senior Level the average salary increases 29% from $96K/yr to $125K/yr.
Salary Compared to Australia National Average Salary
- Digital Marketing Manager in Gold Coast, Queensland Salary
- vs
- Digital Marketing Manager in Australia Salary
The Average Salary of Digital Marketing Manager in Gold Coast, Queensland is $68K/yr. This is -14% lower ($-11,405) compared to Australia national average salary of $80K/yr.
Salary Compared to Gold Coast City Average Salary
- Digital Marketing Manager in Gold Coast, Queensland Salary
- vs
- Gold Coast, Queensland City Average Salary
The Average Salary of Digital Marketing Manager in Gold Coast, Queensland is +14% higher (8,574) than the average salary for the city of Gold Coast, Queensland $60K/yr.
Digital Marketing Manager job description
Job Title: Digital Marketing Manager
Overview/Summary of the role:
The Digital Marketing Manager will be responsible for developing and executing digital marketing campaigns that drive brand awareness, lead generation, customer engagement, and revenue growth. The position requires a strong understanding of social media platforms, SEO/SEM, email marketing, web analytics, and other digital marketing techniques. The Digital Marketing Manager must possess excellent communication and leadership skills to effectively collaborate with cross-functional teams and stakeholders.
Responsibilities and Duties:
- Develop and implement digital marketing strategies that align with overall business objectives and target audiences
- Manage and execute social media campaigns across various platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, etc.) to increase brand awareness and engagement
- Create and optimize SEO/SEM campaigns to improve website traffic and search engine rankings
- Develop and execute email marketing campaigns to drive lead generation and customer retention
Digital Marketing Manager interview questions
Interviewer: Can you tell us about your experience in creating digital marketing campaigns?
Candidate: Yes, I have created digital marketing campaigns for different industries such as hospitality, retail and technology. In my last role, I managed campaigns across multiple channels including social media, email marketing and PPC.
Interviewer: How do you keep up-to-date with the latest digital marketing trends and technologies?
Candidate: I devote time to reading industry publications, attending conferences and networking with other digital marketing professionals. I also experiment with new technologies and tools to stay up-to-date.
Interviewer: How do you measure the success of a digital marketing campaign?
Candidate: I measure success based on key performance indicators (KPIs) such as website traffic, engagement, conversions and ROI. Regular tracking and analysis of these metrics also help identify areas for improvement.